Serving Manchester and the UK Mon to Fri, 9am to 6pm
0161 000 0000 [email protected]

Digital PR agency for UK small businesses

We find the stories inside your business and pitch them to the publications your customers, Google and AI assistants already trust. No bought links, no invented coverage, every pitch reported. Part of our AI Search Optimisation plans, from £695 a month excluding VAT.

See how pricing works
  • Led by Muhammad Younus
  • Building websites since 2019
  • Top Rated Plus on Upwork
  • Part of plans from £695 a month

Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.

Campaign tracker, example monthData story: Your Business

  • Regional news sitePublished with link
  • Trade magazineMentioned
  • Industry newsletterPublished with link
  • Business podcastReplied
  • Consumer advice siteDeclined
  • Local radio websiteNo reply yet
Every pitch reportedPlaceholder titles
Illustration of a digital PR campaign tracker with placeholder publications. Coverage is never guaranteed.

What does a digital PR agency do?

The plain answer, then what it means for a smaller business.

A digital PR agency earns coverage, brand mentions and links for a business on online publications by giving journalists something worth writing about: data, expert comment or a genuinely useful story. Those mentions build the trust that lifts Google rankings and shapes what AI assistants say about you.

Most of the job happens before any email is sent. We look for angles only your business can offer, such as patterns in your enquiries, prices you have tracked for years, or a strong opinion your team can back up. A story built on that material is far easier to place than a press release about a new hire. The work sits inside our AI Search Optimisation service because mentions on trusted sites are one of the main ways assistants decide which firms to recommend.

Typical outlets
Regional news sites, trade magazines, newsletters, podcasts
What you supply
Your knowledge, data and an hour of interview time
What you get
Earned links, brand mentions and a monthly pitch log
Never included
Bought links, link networks or fake coverage
Price
Part of plans from £695 a month, see pricing
PR consultant reviewing charts and printed customer data at a large table, shaping a news story for a small business client
Illustrative: the story starts with your own data

Why digital PR matters for SEO and AI answers

Two jobs done by the same piece of coverage.

For Google, a link placed by an editor on a relevant site is a vote of confidence that no amount of on-page work can replace. A handful of those, pointing at the right pages, often moves a site further than months of extra content. If your pages are slow or poorly structured, fix that first with technical SEO, otherwise the new authority has nowhere useful to land.

For AI assistants, the mention itself matters even without a link. Large language models and AI search tools build their picture of a business from many sources. When a trade magazine, a local news site and your own website all describe you the same way, that agreement is what gets you named. This is the part of generative engine optimisation that cannot be done on your own site, and it works best alongside entity SEO, which makes sure every source tells the same story.

  • Editorial links from sites in your sector or your area
  • Brand mentions that AI assistants pick up and repeat
  • Referral visits from readers who already trust the publication
  • Quotes and expert comment that strengthen your About page and author profiles
Man reading a local news article on his tablet over morning coffee at a kitchen table, with daylight coming through the window
Illustrative: coverage readers, Google and AI assistants all trust

What our digital PR services include

Each part is done by hand, for your business only.

Story researchWe dig through your data, reviews and enquiries for angles journalists cannot get anywhere else.Every campaign
Press-ready assetsA short write-up, clear charts and quotable lines that save an editor time.Every campaign
Personal pitchingPitches written for each journalist and publication, never a mass mail-out.Ongoing
Expert commentaryYour team positioned as a source for reporters covering your field.Ongoing
Link reclamationExisting mentions that forgot to link to you, found and politely followed up.Monthly
AI mention checksWhether new coverage changes what AI Overviews and other assistants say about you.Monthly

Digital PR compared with traditional PR and link buying

Three ways to get talked about online, and what each one really gives you.

Traditional PRDigital PRBought links
Main goalAwareness in print, broadcast and eventsOnline coverage, links and mentionsLinks on any site that will sell one
Measured byColumn inches and audience reachLinks, mentions, referral visits and rankingsNumber of links delivered
Effect on SEOSmall, links often missingStrong when links are editorial and relevantRisky, can trigger a Google penalty
Effect on AI answersSome, if articles are onlineStrong, trusted sources repeat your nameLittle, low quality sites carry little weight
Who chooses to publishAn editorAn editorThe person you paid

Want to see where your competitors are already mentioned? It is part of the free AI visibility audit.

How to do digital PR: our campaign process

The same five steps for a one-off campaign or a monthly plan.

Good campaigns are planned backwards from the publications you want to appear in. We start with who reads them and what their editors have covered recently, then shape a story that fits. That is why our pitch reply rates are something we report honestly rather than promise in advance.

  1. Find the angle

    A short call and a look at your data, reviews and enquiries to pick one story worth telling.

  2. Build the asset

    The data, a clear summary, two or three charts and quotes from your team, checked for accuracy.

  3. Choose the targets

    A list of named journalists and publications that cover your sector or your area.

  4. Pitch and follow up

    Individual emails, timed around the news cycle, with one polite follow-up.

  5. Report and reuse

    Every reply logged, links checked, and the story added to your site as a page that answers real questions, the same answer engine optimisation approach we use everywhere.

Consultant writing a personal email pitch to a journalist on a laptop, with a notebook of story angles beside the keyboard
Illustrative: personal pitches, never a mass mail-out

Why digital PR so often disappoints

The common complaints, and how we avoid each one.

What clients tell us happened beforeWhat we do instead
A press release was sent to a huge list and nobody replied

Short, personal pitches to a small list of journalists who cover your field.

The report counted hundreds of links on sites nobody reads

Only editorial coverage is reported, each link checked by hand.

Links were bought through a network and later lost their value

No paid links presented as editorial, ever.

Coverage pointed at the homepage, so service pages gained nothing

Stories linked to the page that should rank for the topic.

Nobody connected the coverage to rankings or enquiries

Rankings, AI mentions and enquiries tracked together, with SEO reporting in the same report.

Digital PR for small and local businesses

You do not need a national brand to earn coverage.

Local and trade publications have smaller teams and a constant need for stories with real local detail. A plumber who can show which Manchester postcodes reported the most frozen pipes last winter, or a dental practice with clear advice for a seasonal health story, is giving an editor something useful. Large brands rarely have that kind of local insight.

We work with businesses across Greater Manchester, from Stockport to Bolton, and with firms elsewhere in the UK by video call. Local coverage also strengthens your Google Business Profile and local SEO, because it confirms where you work and what you are known for.

  • Local news and community sites
  • Trade and professional association publications
  • Supplier and partner blogs that already know you
  • Podcasts and newsletters for your customers
  • Awards and directories that are genuinely selective
Local business owner being interviewed by a reporter inside her bakery, the reporter taking notes while she talks about her work
Illustrative: local stories local editors want

How much does digital PR cost?

Outreach runs inside a monthly plan, so links and mentions build alongside the rest of your visibility work.

AI Search OptimisationFrom £695 a month

Three-month minimum, then monthly with 30 days' notice.

  • Monthly digital PR outreach
  • Entity and schema work
  • Answer-first pages for real questions
  • Tracking across six AI assistants
  • A plain English monthly report
Get my free audit and quoteCompare all prices
Website + AI GrowthFrom £495 a month

Plus £1,495 set-up. A new website with SEO and AI visibility.

  • A new website to start
  • Two answer-first pages a month
  • Google Business Profile posts
  • Monthly AI visibility report
Choose GrowthCompare all prices

Prices exclude VAT. One-off campaigns, such as a data study for a launch, are quoted in writing first. Compare every package.

Digital PR questions

See also our FAQ page.

What is digital PR?
Digital PR is the work of earning mentions and links for a business on online publications, such as news sites, trade magazines, newsletters and respected blogs. The aim is the same as traditional PR, being talked about by sources people trust, but the results are measured in links, brand mentions, referral visits and search visibility.
How does digital PR help SEO?
Links from relevant, editorially chosen pages are still one of the strongest signals Google uses to judge trust. Mentions without a link help too, because they confirm who you are and what you do. Both sit on top of the on-site work in our SEO plans.
Does digital PR affect what AI assistants say about my business?
Yes. ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews lean on sources they already trust. When those sources describe your business consistently, assistants are more likely to name you. We check the effect across all six as part of AI Search Optimisation.
How much does digital PR cost?
Digital PR outreach is part of our AI Search Optimisation plans from £695 a month excluding VAT. A one-off campaign, such as a data study for a launch, is quoted in writing after a free audit. See all prices.
Can you guarantee coverage or a number of links?
No. Journalists choose what to publish, and anyone promising a fixed number of editorial links is usually buying placements. We guarantee the work: the research, the story, the pitches and honest reporting on every reply.
Do you buy links or use guest post networks?
No. Paying for links that pass ranking value breaks Google's spam policies and can lead to a manual penalty. Sponsored content is sometimes worth buying for exposure, but it is labelled as sponsored and never sold to you as SEO.
Does digital PR work for a small local business?
Often better than for big brands, because local and trade publications need genuine local stories. A tradesperson with useful data about their area, or a clinic with expert advice for a seasonal story, is exactly what those editors look for.
Muhammad Younus, founder of Renozer

Muhammad reads every pitch before it is sent and every reply that comes back. If a story is not strong enough to interest an editor, he will say so before your budget is spent on it.

Read Muhammad's background

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