Fixed prices · No VAT to add · Remote across the UK
Digital PR agency for UK small businesses
We find the stories inside your business and pitch them to the publications your customers, Google and AI assistants already trust. No bought links, no invented coverage, every pitch reported. Part of our AI Search Authority plan, from £695 a month.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- Part of plans from £695 a month
Written by Muhammad Younus, founder of Renozer. Last updated . Editorial policy.
- Top Rated Plus on Upwork, 100% Job Success
- 430+ projects delivered since 2019
- Fixed prices in writing, no VAT to add
- You own your website and accounts
- Reply within one working day
- Your deposit back if you don’t approve the design
Watch in 84 seconds
Why editor-chosen mentions matter for AI search
Why mass press releases go unread, how we pitch journalists one by one, and why AI assistants trust the mentions that follow.
Read the video transcript
Most digital PR disappoints. A press release goes to a huge list and nobody replies. We write short, personal pitches to journalists who cover your field.
Digital PR isn't traditional PR, and it isn't bought links. Editors choose what to publish, so links stay safe with Google and mentions stay trusted by AI.
For AI, the mention matters even without a link. When a trade magazine, a local news site and your own website describe you the same way, assistants name you.
Our process has five steps. Find the angle in your own data. Build the asset. Choose named journalists. Pitch, with one polite follow-up. Then report every reply.
Smaller firms can win coverage too. Local and trade editors need real local stories. Think local news, trade magazines, supplier blogs, podcasts and newsletters.
Digital PR is part of AI Search Authority, from £695 a month. We never buy links, and we can't guarantee coverage.
See where your competitors are being mentioned. Get your free AI visibility audit at renozer.com, with story ideas.
What does a digital PR agency do?
The plain answer, then what it means for a smaller business.
A digital PR agency earns coverage, brand mentions and links for a business on online publications by giving journalists something worth writing about: data, expert comment or a genuinely useful story. Those mentions build the trust that lifts Google rankings and shapes what AI assistants say about you.
Most of the job happens before any email is sent. We look for angles only your business can offer, such as patterns in your enquiries, prices you have tracked for years, or a strong opinion your team can back up. A story built on that material is far easier to place than a press release about a new hire. The work sits inside our AI Search Optimisation service because mentions on trusted sites are one of the main ways assistants decide which firms to recommend.
- Typical outlets
- Regional news sites, trade magazines, newsletters, podcasts
- What you supply
- Your knowledge, data and an hour of interview time
- What you get
- Earned links, brand mentions and a monthly pitch log
- Never included
- Bought links, link networks or fake coverage
- Price
- Part of plans from £695 a month, see pricing
- Led by
- Muhammad Younus
Why it matters
Why digital PR matters for SEO and AI answers
Two jobs done by the same piece of coverage.
- The Google jobFor Google, a link placed by an editor on a relevant site is a vote of confidence that no amount of on-page work can replace. A handful of those, pointing at the right pages, often moves a site further than months of extra content. If your pages are slow or poorly structured, fix that first with technical SEO, otherwise the new authority has nowhere useful to land.
- The AI jobFor AI assistants, the mention itself matters even without a link. Large language models and AI search tools build their picture of a business from many sources. When a trade magazine, a local news site and your own website all describe you the same way, that agreement is what gets you named. This is the part of generative engine optimisation that cannot be done on your own site, and it works best alongside entity SEO, which makes sure every source tells the same story.
Editorial link
Chosen by an editor and pointing at the page that should rank
Stronger Google rankings
Brand mention
Your name, described the same way as on your own site
Named in AI answers
What each piece can also bring
- Editorial links from sites in your sector or your area
- Brand mentions that AI assistants pick up and repeat
- Referral visits from readers who already trust the publication
- Quotes and expert comment that strengthen your About page and author profiles
What you get
What our digital PR services include
Each part is done by hand, for your business only.
Proactive campaigns and reactive comment
Most digital PR agencies split the work into these two kinds. Your plan uses both, weighted to what your business can offer.
A story we build from your own data, a short survey or a local ranking, then pitch to journalists we’ve chosen by name.
Slower to prepare, and a strong one can keep earning coverage after the outreach ends.
When a story breaks in your field, or a journalist asks for an expert, we send a short, useful comment from you while it’s still news.
Each mention’s small, but they add up, and reporters remember a source who replied quickly.
Compare
Digital PR compared with traditional PR and link buying
Three ways to get talked about online, and what each one really gives you.
| Traditional PR | Digital PR | Bought links | |
|---|---|---|---|
| Main goal | Awareness in print, broadcast and events | Online coverage, links and mentions | Links on any site that will sell one |
| Measured by | Column inches and audience reach | Links, mentions, referral visits and rankings | Number of links delivered |
| Effect on SEO | Small, links often missing | Strong when links are editorial and relevant | Risky, can trigger a Google penalty |
| Effect on AI answers | Some, if articles are online | Strong, trusted sources repeat your name | Little, low quality sites carry little weight |
| Who chooses to publish | An editor | An editor | The person you paid |
Want to see where your competitors are already mentioned? It is part of the free AI visibility audit.
How it works
How to do digital PR: our campaign process
The same five steps for a one-off campaign or a monthly plan.
Good campaigns are planned backwards from the publications you want to appear in. We start with who reads them and what their editors have covered recently, then shape a story that fits. That is why our pitch reply rates are something we report honestly rather than promise in advance.
- Find the angle
A short call and a look at your data, reviews and enquiries to pick one story worth telling.
- Build the asset
The data, a clear summary, two or three charts and quotes from your team, checked for accuracy.
- Choose the targets
A list of named journalists and publications that cover your sector or your area.
- Pitch and follow up
Individual emails, timed around the news cycle, with one polite follow-up.
- Report and reuse
Every reply logged, links checked, and the story added to your site as a page that answers real questions, the same answer engine optimisation approach we use everywhere.
Why it matters
Why digital PR so often disappoints
The common complaints, and how we avoid each one.
Short, personal pitches to a small list of journalists who cover your field.
Only editorial coverage is reported, each link checked by hand.
No paid links presented as editorial, ever.
Stories linked to the page that should rank for the topic.
Rankings, AI mentions and enquiries tracked together, with SEO reporting in the same report.
Digital PR for small and local businesses
You do not need a national brand to earn coverage.
Local and trade publications have smaller teams and a constant need for stories with real local detail. A plumber who can show which Manchester postcodes reported the most frozen pipes last winter, or a dental practice with clear advice for a seasonal health story, is giving an editor something useful. Large brands rarely have that kind of local insight.
Where small firms get covered
We work with businesses across Greater Manchester, from Stockport to Bolton, and with firms elsewhere in the UK by video call. Local coverage also strengthens your Google Business Profile and local SEO, because it confirms where you work and what you are known for.
Fixed prices
How much does digital PR cost?
Outreach runs inside a monthly plan, so links and mentions build alongside the rest of your visibility work.
Three-month minimum, then monthly with 30 days' notice.
- Monthly digital PR outreach
- Entity and schema work
- Answer-first pages for real questions
- Tracking in ChatGPT, Gemini, Perplexity and AI Overviews
- A plain English monthly report
No set-up fee. City-wide SEO with new pages every month. Add a website from £995 if you need one.
- Technical SEO and internal links
- Two answer-first pages a month
- Google Business Profile posts
- Monthly AI visibility report
No VAT to add. One-off campaigns, such as a data study for a launch, are quoted in writing first. Compare every package.
Before you sign
How to choose a digital PR agency
How agencies charge, four questions to ask any of them, ours included, and the warning signs to walk away from. Most of the red flags come straight from Google’s own spam rules.
How digital PR agencies charge
| Pricing model | How it works | Ask before you sign |
|---|---|---|
| Monthly retainer | A set fee each month for pitching, campaigns and reactive comment | How many campaigns and pitches the fee covers, and how long the minimum term is |
| Day rate | You pay for the days the team spends on your account | An estimate of the days each campaign needs, before you agree to anything |
| Pay per link or placement | You pay only when a link goes live | Whether an editor chose to publish it, or the site sells space. Paid links that pass ranking credit break Google’s rules |
| Fixed campaign fee | One price for one campaign, such as a data study | What happens if the story doesn’t get picked up |
| Renozer | Part of a monthly plan from £695 a month, fixed, with no VAT to add. One-off campaigns are quoted in writing first | Three-month minimum, then 30 days’ notice. Every pitch and every reply goes in your report |
Questions to ask
- Can I see coverage you’ve earned?
Ask for live articles with links, not a wall of logos, and check a journalist chose to write each one.
- Who writes and sends the pitches?
You want a named person pitching each journalist, not a press release fired at a list.
- Which page will the links point to?
Coverage that links to the page you want to rank does far more than a link to your homepage.
- What will the report show?
Every pitch and reply, not just a count of links, plus referral visits and what changed in your rankings.
Red flags
Walk away if you see these
- Paid posts sold as earned coverage. Google lists exchanging money for links, or posts that contain links as link spam, unless the link is marked sponsored or nofollow.
- A press release sent to hundreds of sites with keyword links. Google names links with optimised anchor text in press releases distributed on other sites as link spam too.
- Free products swapped for a link. Google’s list includes sending someone a product in exchange for them writing about it and including a link.
- Directory listings counted as coverage. Google lists low-quality directory or bookmark site links as link spam.
- Guaranteed coverage with no word on how. Journalists decide what they publish, so ask whether a guaranteed link is earned or paid for.
- Reports that count links but never name the publication or the page each link points to.
What is digital PR?
How does digital PR help SEO?
Does digital PR affect what AI assistants say about my business?
How much does digital PR cost?
Can you guarantee coverage or a number of links?
Do you buy links or use guest post networks?
Does digital PR work for a small local business?
How long does a digital PR campaign take?
What’s the difference between digital PR and link building?
Is PR being replaced by AI?
How do you measure digital PR results?
How can a small business get PR on its own?
Younus reads every pitch before it is sent and every reply that comes back. If a story is not strong enough to interest an editor, he will say so before your budget is spent on it.
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Client reviews
What clients say about the SEO work
Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.
“This is the second website Muhammad has created for me, this time for my main photography and videography business. I gave him very little brief and he has produced a fantastic website, transferring extensive content from my previous one. The new site looks great, is fast, SEO optimised and easy to navigate. Muhammad was responsive with changes and helpful with instructions on how to make changes to the site myself. Highly recommended - will be working with him again”Read the full review
“Muhammad always delivers when it comes to speed optimization for our Elementor Wordpress builds. A+++”
“Absolutely FANTASTIC!! He cleaned up a mess that someone else left. My website is now lightning fast and my mobile site loads quickly now. A+++++++++++”
Find out where your competitors are being mentioned
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