Fixed prices · No VAT to add · Remote across the UK
Dental SEO and websites for UK dental practices and clinics
Fill private appointment slots with patients who live nearby, using treatment pages that answer real questions, a Google profile that wins the map and a website that respects the GDC and CQC rules. Plans from £295 a month, practice websites from £995.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- SEO from £295 a month
Written by Muhammad Younus, founder of Renozer. Last updated . Editorial policy.
- Top Rated Plus on Upwork, 100% Job Success
- 430+ projects delivered since 2019
- Fixed prices in writing, no VAT to add
- You own your website and accounts
- Reply within one working day
- Your deposit back if you don’t approve the design
The basics
What is dental SEO?
And what it should do for a practice with chairs to fill.
Dental SEO is the work of making a practice the one patients find when they search for a dentist or a specific treatment nearby, in Google results, on Google Maps and in AI assistants. Done properly, it brings in the treatments you want more of, such as implants or aligners, rather than only calls about NHS availability.
Patients rarely search for a practice by name. They search for a problem or a treatment and a place, and they compare three or four options in a few minutes. The practices that win those moments have a page for each treatment, a profile full of recent photos and reviews, and fees that are easy to find. That combination is the core of our local SEO work, adjusted for the way dental patients decide.
- Best for
- Independent practices, small groups and private clinics
- Main targets
- Treatment searches, "dentist near me" and Google Maps
- Built around
- Treatment pages, reviews and your Google profile
- Rules respected
- GDC advertising guidance, CQC rules, ASA
- Plans
- SEO from £295 a month, see pricing
- Website
- Practice websites from £995 on WordPress
Watch in 70 seconds
How patients find a practice now
Why a practice goes unnamed in AI answers, one page per treatment, and what that page needs.
Read the video transcript
A patient asks an assistant how much clear aligners cost in their town. It quotes the practices whose pages answer that clearly. Is yours one of them?
Each private treatment needs its own page. Who it suits, what happens at each appointment, how long results last, and what it costs.
Practice owners tell us the same story. Thin pages copied from others, bought reviews, an agency that owned the site, and reports with no patients in them. We do the opposite.
Profile and review gains often show in Maps within six to ten weeks. Treatment pages usually take three to six months. And we never write your reviews.
SEO plans start from £295 a month, with Google profile management included. A practice website starts from £995. There's no VAT to add.
Get your free practice audit at renozer.com. We work with practices entirely by video call, wherever they are.
The patient view
How patients choose a dentist now
The search, the comparison and the question they ask an assistant.
A patient with toothache at seven in the morning searches "emergency dentist" and phones the first practice that is open and close.
Someone thinking about implants spends weeks reading, comparing fees and checking reviews before booking a consultation.
Both journeys now often include a question to ChatGPT, Gemini or Google's AI Overview, such as which practice nearby is good with nervous patients.
Each journey needs something different from your website and profile, so we track the real questions your patients ask, across Google, ChatGPT, Gemini, Perplexity and AI Overviews, and build pages that answer them. The tracking is part of AI Search Optimisation, and it shows quickly where a competitor is being named instead of you.
| Customer question | AI Overview | ChatGPT | Gemini | Perplexity |
|---|---|---|---|---|
| dentist accepting new NHS patients in Sale | Mentioned | Mentioned | Not yet | Cited |
| emergency dentist open today Altrincham | Cited | Mentioned | Mentioned | Cited |
| how much are dental implants in Manchester | Not yet | Mentioned | Not yet | Cited |
| private dentist for nervous patients Urmston | Cited | Mentioned | Mentioned | Cited |
| clear aligners cost Bramhall | Not yet | Not yet | Mentioned | Mentioned |
| best family dentist Prestwich | Cited | Mentioned | Not yet | Cited |
What you get
What we do for a dental practice
Everything a practice needs to be found, chosen and booked.
Your website
The pages a dental practice website needs
Dental website design starts with the questions patients ask before they book.
A homepage and a single "treatments" list is not enough. Each private treatment deserves its own page that explains who it suits, what happens at each appointment, how long results last and what it costs, including finance if you offer it. Those pages are what Google ranks for "dental implants near me" and what AI assistants quote when someone asks how much aligners cost in their town.
We build practice sites on WordPress so your team can update fees and staff without help, and we keep them fast on phones, because most patients find you on one. If your current site is slow or dated, a redesign keeps the pages that already rank while everything else improves.
Know the rules
Advertising rules that affect a dental website
Short, practical points. Always check the current guidance with your regulator.
We build these points into every page we write, and we flag anything that needs a check by your compliance lead before it goes live. They also help with search, because clear, verifiable information is what answer engines prefer to quote.
A practice website should show the practice name and address, email and telephone, a link to the GDC, the complaints procedure and the date the site was last updated. Each dental professional you name needs their qualification and GDC registration number shown.
Make clear whether the practice is NHS, mixed or wholly private. Many people search for NHS dentists first, so say plainly what you offer and what private treatment costs.
Back claims up with facts and avoid wording that creates an unjustified expectation of results. On social media and offer sites, say that treatment depends on a satisfactory assessment first.
CAP’s dental advice says before and after photos must be genuine and representative, and that you should hold signed and dated proof. Patient stories and results claims need consent and care too.
Services CQC rates must show the rating on their website within 21 days of it being published. Primary dental services aren’t rated, so most practices have no rating to show, but can use the “Regulated by CQC” graphic. CQC explains who must display what.
Botox and other prescription-only medicines can’t be advertised to the public, and even indirect references can count as promotion. Pages describe the consultation, not the product.
Why it matters
Why dental marketing agencies often disappoint
What practice owners tell us went wrong, and what we do instead.
A smaller set of treatment pages written for your practice, your fees and your team.
Only genuine feedback from real patients, collected after their appointment.
Everything set up in the practice name, with full access from day one.
Calls, booking clicks and enquiries per treatment, reported every month.
Clinical content checked against the rules before it is published.
How it works
How we work with a practice, step by step
From a free audit to a monthly plan, with the practice manager kept in the loop.
We start with a free audit of how your practice appears for the treatments you care about, then agree the order of work. Most practices see profile improvements first and treatment page gains a few months later.
- Audit and targets
Your treatments, fees and catchment, compared with the practices patients see instead.
- Fix the foundations
Speed, mobile layout and indexing are checked with our technical SEO service. Hands-on fixes start with Growth SEO from £495 a month, or a one-off On-page SEO Fix from £595.
- Build treatment pages
Written with your clinicians, checked for accuracy and the advertising rules.
- Profile and reviews
Google Business Profile improved and a review routine your reception team can run.
- Track and report
Monthly report on calls, bookings, rankings and AI answers, in plain English.
Practices across Stockport, Trafford and the rest of the UK work with us by video call, so no site visit is needed.
Fixed prices
How much does dental SEO cost?
Fixed monthly plans and fixed website prices, quoted in writing.
Three-month minimum, then monthly with 30 days' notice.
- Treatment page improvements
- Google Business Profile management
- Review routine and reply help
- A new treatment page or post every month
- Monthly report on calls and bookings
A WordPress practice website, live in three to six weeks. Or the Starter Website at £995 for up to five pages.
- Treatment, fees and team pages
- GDC and CQC details in place
- Booking links on every page
- Fast on phones
No VAT to add. Tracking in ChatGPT, Gemini, Perplexity and AI Overviews is part of AI Search Authority from £695 a month. Read the UK website cost guide or compare every package.
Before you hire
How to choose a dental marketing agency
Six checks to run before you sign with any dental marketing agency, ours included. They’ll show you who’s worth a call. Each warning sign below links to the regulator or to Google.
| Check | A good sign | A warning sign | How we work |
|---|---|---|---|
| Reviews | Asks real patients after a visit and helps you reply | Writes, buys or filters reviews | Only genuine feedback from real patients |
| Treatment pages | One page per treatment, written with your clinicians and your fees | Hundreds of thin pages copied from other practices | A smaller set written for your practice, your fees and your team |
| Ownership | Website, Google profile and analytics are in the practice’s name | The agency holds the logins | Everything set up in your name, with full access from day one |
| Reporting | Calls, booking clicks and enquiries for each treatment | Impressions and rankings with no patients in them | A plain-English report every month |
| The rules | Knows the GDC, ASA and CAP rules and flags anything for your compliance lead | Galleries or Botox pages with no consent or proof | Clinical content checked against the rules before it’s published |
| Promises and contract | Realistic estimates and a notice period you can read | A guaranteed first place on Google | No ranking guarantees. Three-month minimum, then 30 days’ notice |
Red flags
Walk away if you see these
Most of them come straight from the regulators and from Google. If you’re not sure about a claim, ask the agency to show you where it’s allowed.
- A guaranteed first place on Google. Google’s own advice on hiring an SEO is that no one can guarantee a #1 ranking on Google.
- Reviews written, bought or filtered for you. The CMA’s guidance says submitting or commissioning a fake review is a banned practice under the DMCC Act, and Google’s policy for Maps says incentivised or biased reviews are not allowed.
- Before and after galleries with no signed proof. CAP says such photos must be genuine and representative.
- Botox or other prescription-only medicines promoted on your website. They can’t be advertised to the public.
- The agency owns your website, domain or Google profile, so you can’t leave without losing them.
- Reports full of impressions, with no calls, bookings or enquiries to show for them.
Is search marketing worth it for a dental practice?
What does it cost each month?
How long does dental SEO take to work?
How do I choose a dental SEO company?
Can you write patient reviews for us?
We have no NHS places. Should the website still mention NHS care?
Do you work with private clinics as well as dentists?
How much does dental marketing cost?
Who is the best dental marketing agency?
Can we show before and after photos on our website?
What does a dental practice website have to show?
Do we need to show a CQC rating on our dental website?
What should a dental SEO report show?
Younus reviews every treatment page against the practice's own fees and team before it goes live, so what patients read online matches what they hear at reception.
Related services
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Client reviews
What clients say about their new websites
Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.
“Muhammad is knowledgeable in WordPress, WooCommerce, and performance optimization. He helped improve the overall speed and stability of the website, especially for guest (B2C) users, and was responsive throughout the project. He is proactive in testing, explaining technical limitations, and suggesting infrastructure improvements when needed.”Read the full review
“Muhammad is knowledgeable, I am looking forward to the things we have planned for my company”
“Absolutely fantastic. Did a great job - very happy. Picked up where another freelancer dropped the ball. Highly recommend!”
See how your practice appears to new patients
A free audit of your treatment pages, Google profile, reviews and ChatGPT, Gemini, Perplexity and AI Overviews, with a prioritised fix list, in two working days.
- Free, no obligation
- No VAT to add
- Reply within one working day