Salon website design for barbers, hair and beauty salons
Websites that show your services, your prices and your best work, with the booking app you already use one tap away. Built to win new clients from Google Maps and AI assistants, not just to look good on the shop window sticker. Sites from £1,495 excluding VAT.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- From £1,495
Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.
Cuts, colour and fades in Bury town centre
See every service with a from price, choose your stylist and book a time in under a minute.
Salon website design that brings in new clients
Your regulars already know how to book. The website is for everyone else.
Salon website design should turn a stranger who searched for a cut, colour or treatment into a booked appointment, by showing your services, from prices, your team and real photos of your work, then handing them to your booking system. It should also give Google and AI assistants enough clear detail to recommend you over the salon down the road.
Most salons and barbers we speak to run everything through a booking app and an Instagram account. That works well for existing clients. New clients, though, start with a search such as "balayage in Sale" or "barber open late near me", and the shops that appear first are usually the ones with a proper site and a complete Google profile behind them. We build those sites through our website design service, shaped around how hair and beauty clients choose.
How new clients choose a barber or salon
They look at three things: the work, the price and how soon they can get in.
Hair and beauty is a visual, trust-based choice. People want to see cuts and colours like the one they have in mind, check what it will roughly cost and see the next free slot. Reviews matter, but mostly as reassurance once the photos have done their job. Barbers often win on convenience: open late, walk-ins welcome, close to work.
The same questions now get asked of AI assistants, often in full sentences with a town name attached. Being the salon they name takes the groundwork of Google Business Profile management and a website that states your services clearly. A salon or barber tracker usually looks something like this:
| Customer question | AI Overview | ChatGPT | Gemini | Perplexity | Claude | Copilot |
|---|---|---|---|---|---|---|
| skin fade barber open late in Bury | Mentioned | Cited | Not yet | Not yet | Mentioned | Not yet |
| balayage specialist in Sale | Mentioned | Mentioned | Cited | Not yet | Not yet | Not yet |
| best barber in Wigan for kids | Not yet | Mentioned | Not yet | Not yet | Not yet | Not yet |
| nail salon for gel extensions near Hyde | Cited | Not yet | Mentioned | Mentioned | Not yet | Not yet |
| hair salon that cuts curly hair in Chorlton | Mentioned | Cited | Not yet | Mentioned | Mentioned | Not yet |
| walk in beard trim in Rochdale today | Not yet | Not yet | Mentioned | Not yet | Cited | Not yet |
What our salon and barber websites include
The pages that help people choose and book, kept simple for your team to update.
Booking apps and your own website: getting the balance right
Keep the app for the diary. Keep the client relationship for yourself.
Fresha, Treatwell, Booksy and Square Appointments are good at what they do: diaries, reminders, deposits and payments. We do not replace them. The question is where new clients first land. Depending on the platform and how the link is set up, some booking links open a marketplace page where other salons nearby are listed alongside you.
A direct booking widget on your own site keeps the person with you from first click to confirmed appointment. We set that up, test it on phones, and make sure your Google profile booking button points to the same place. It is worth checking your platform's terms on new client fees too, so you know which route costs you less.
- Booking widget embedded on your own pages
- One booking link used on Google, Instagram and the site
- Stylist level booking links for clients with a favourite
- Deposits and cancellation terms shown before booking
- No change to how your team runs the diary
Salon SEO: showing up for the treatments you want more of
Local search for hair and beauty is won service by service.
Salon SEO is about matching the exact services people search for. A single "Services" page cannot rank for balayage, keratin treatments, skin fades and gel nails all at once, so the services that bring the most value get pages of their own, each with prices, photos of real results and the questions clients ask before booking.
Behind those pages sits structured data that tells search engines what you are: schema.org has types for HairSalon, BeautySalon and NailSalon, and barbers use HairSalon because there is no separate barber type. We pair that with review work and consistent details across directories, part of our SEO service, and we cover towns such as Bury, Wigan and Tameside with pages written for each.
- Service pages for the treatments that matter most to you
- Before and after photos used with client consent
- Review requests and replies after appointments
- HairSalon, BeautySalon or NailSalon schema
- Monthly checks of what AI assistants say about your salon
Where salon websites usually go wrong
The problems owners describe most, and what we do instead.
From prices on every service, with a note on what changes the cost.
A gallery of your real results, grouped by service.
A direct booking widget on your own site.
Selected photos uploaded properly, with an optional link to your feed.
A short training video, and Website Care if you prefer us to handle changes.
How we build a salon or barber website
Planned around your diary, with as little time away from clients as possible.
- First weekShort planning call
Twenty minutes to agree services, booking set-up and which treatments to grow.
- First weekPrice list and photos
Your service list, prices, team details and favourite recent work collected.
- Second and third weeksLook and feel
Homepage, service pages and gallery designed for phones before desktop.
- Weeks three to fivePages and diary link
Service pages written, your booking app connected, Google listing and HairSalon markup completed.
- Final weekGo live
The site launches and you get a recorded walkthrough so you can change prices yourself.
Every project follows the same steps; see how it works for the detail.
How much does a salon website cost?
A fixed price for the website, and a monthly plan if you want help with Google.
Wix or Squarespace price; a WordPress salon site is £1,995. Half to book your slot, half when the site is live.
- A page for each main service and its price
- Your diary app linked on every page
- Team profiles and a real work gallery
- Google listing completed and checked
- A short video on editing prices
Runs for three months first, then continues monthly with 30 days' notice to stop.
- Your Google listing kept complete and current
- Help asking for and answering reviews
- Extra treatment pages every quarter
- Directory listings made consistent
- A short monthly report you can read in minutes
All prices are before VAT, and your booking app subscription stays with its provider. See what websites cost to run.
Salon and barber website questions
See also our FAQ page.
How much does a salon or barber website cost?
Can we keep Fresha, Treatwell, Booksy or Square Appointments?
Does a barber need a website if bookings come through an app?
Can we use our Instagram photos on the website?
Should a salon show prices on its website?
How do salons get more new clients from Google?
How long does a salon website take?
Find out why new clients book elsewhere
We look at your site, your Google listing and the booking journey, and ask six AI assistants who they recommend in your town. Results within two working days, free.
