Law firm SEO and websites for UK solicitors
Win more new matters from search with practice area pages that answer client questions, transparent price information that meets the SRA rules, and a firm that Google and AI assistants recognise. Monthly SEO starts at £495 plus VAT, and a new law firm website at £1,995.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- SEO from £495 a month
Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.
Client questionWhich solicitors near Bolton offer fixed fee conveyancing?
- Google AI OverviewsCited with link
- ChatGPTMentioned
- GeminiNot mentioned
- PerplexityCited with link
- ClaudeNot mentioned
- Microsoft CopilotMentioned
What is law firm SEO?
And why it matters more as Google Ads get dearer.
Law firm SEO means putting a firm in front of people searching for legal help in their area, such as a conveyancing quote, a divorce solicitor or advice after a dismissal, across Google results, Google Maps and AI assistants. It turns a website into a steady source of new client enquiries rather than a brochure for people who already know you.
Clicks on legal terms in Google Ads are among the most expensive of any sector, so firms that rely on ads pay for every enquiry. Search visibility takes longer to build, but once a practice area page ranks, the enquiries it brings in cost nothing extra. Our SEO service provides the foundations, and this page explains how we adapt it for solicitors.
- Best for
- High street and specialist firms, two to fifty fee earners
- Main targets
- Practice area searches with a town or area
- Built around
- Practice area pages, price information and solicitor profiles
- Rules respected
- SRA Transparency Rules, digital badge, complaints details
- Monthly plan
- From £495, details under prices
- Website
- From £1,995, or custom builds for quote tools
How clients find and choose a solicitor
Urgent, nervous and comparing, often all at once.
People rarely look for a solicitor until something has happened: a house sale has agreed, a marriage is ending, a relative has died or a job has gone. They search with a town name, read two or three practice area pages, look at prices and reviews, and call the firm that seems to understand their situation. More of them now also ask an AI assistant which local firms handle their kind of case.
We track those real client questions across Google and six assistants, so you can see which practice areas bring you into the answer and which send clients to competitors. You get this view with AI Search Optimisation, which often shows that the firm with clearer prices is the one being named.
| Customer question | AI Overview | ChatGPT | Gemini | Perplexity | Claude | Copilot |
|---|---|---|---|---|---|---|
| fixed fee conveyancing solicitor Bolton | Cited | Mentioned | Mentioned | Cited | Not yet | Mentioned |
| divorce solicitor Bury free first meeting | Mentioned | Not yet | Mentioned | Cited | Not yet | Not yet |
| how much does probate cost in Manchester | Not yet | Mentioned | Mentioned | Cited | Not yet | Not yet |
| unfair dismissal solicitor Salford | Cited | Mentioned | Not yet | Cited | Mentioned | Not yet |
| will writing solicitor Ramsbottom | Mentioned | Mentioned | Not yet | Not yet | Not yet | Not yet |
| family law solicitor near Radcliffe | Cited | Not yet | Mentioned | Cited | Not yet | Mentioned |
What we do for a law firm
Built around practice areas, people and proof.
Practice area pages that win new matters
The heart of law firm website design for search.
A single "Services" page listing everything the firm does will not rank for anything in particular. Clients search for their exact problem, so each practice area needs its own page, and larger areas need pages for the main client situations within them, such as buying, selling and remortgaging in conveyancing.
A strong practice area page explains the process in plain English, says who handles the work, gives a price or a price range where possible, and answers the questions clients ask in the first call. That is also the content AI assistants lift when someone asks how long probate takes or what a settlement agreement costs.
For firms that quote online, a conveyancing or probate quote tool can turn visits into instructions, and we build those as custom features on top of a WordPress site your team can edit.
SRA rules your website needs to follow
Short, practical points. Your compliance officer should approve the final wording.
The SRA Transparency Rules require firms offering certain services to publish price and service information on their website. The covered services include, for example, residential conveyancing, uncontested probate and employment tribunal claims for unfair or wrongful dismissal. Firms must also publish their complaints procedure, including how to complain to the Legal Ombudsman.
SRA regulated firms with a website must display the SRA digital badge, usually in the footer of every page, and it is sensible to show your SRA number and registered office clearly too. Accreditations, such as the Law Society's quality marks, should only appear where the firm actually holds them.
Getting these details right helps rankings as well, since they confirm who you are. Matching information across your site, the SRA register and directories is part of our entity SEO work.
Law firm SEO, Google Ads and directories compared
Three ways firms win enquiries online, and what each one really costs.
| Google Ads | Legal directories | Search (SEO) | |
|---|---|---|---|
| How you pay | Every click, every month | Listing or lead fees | A fixed monthly plan |
| Speed | Enquiries within days | Depends on the directory | Builds over three to twelve months |
| When you stop paying | Enquiries stop the same day | Listing disappears | Pages keep ranking for months |
| Effect on AI answers | None | Some, if the directory is trusted | Strong, your own pages are quoted |
| Best use | Urgent work and new practice areas | Extra trust signals | The steady base of enquiries |
Most firms run ads and SEO together for a while. The free audit shows which practice areas could move off paid ads first.
Why legal marketing often disappoints
The problems firms most often describe to us, and how we avoid them.
Pages written for your firm with your fee earners, so they say something only you can say.
Price and service pages kept current and linked from every relevant practice area.
Website, domain, profile and analytics owned by the firm from day one.
Enquiries and calls per practice area reported every month.
A separate Google Business Profile for each office, kept consistent.
How long does SEO take for a law firm?
A realistic timeline, practice area by practice area.
Local visibility moves first. Better office profiles, reviews and consistent firm details usually move you up the Maps results in two or three months. Practice area pages for less contested work, such as wills in Bury or conveyancing in Bolton, often rank within three to six months. City centre terms take longer.
- Audit and priorities
Your practice areas, fees and offices compared with the firms clients see instead.
- Foundations
Speed, indexing and site structure fixed, using our technical SEO checks.
- Practice area pages
Written with your fee earners and approved by your compliance officer.
- Offices and reviews
Profiles, directory details and a fair review routine set up.
- Report and expand
Monthly report on enquiries, rankings and AI answers, then the next practice area.
We support firms in Salford, across Greater Manchester and further afield by video call. Mentions in local and trade press, earned through digital PR, can shorten the timeline for competitive areas.
Law firm SEO and website prices
Every figure is agreed in writing before work begins.
Minimum term three months, then rolling monthly on 30 days' notice.
- Practice area page improvements
- Office profiles and reviews managed
- Technical fixes and LegalService schema
- Directory and SRA register consistency
- Monthly report on enquiries
Built on WordPress so your team can edit it, usually launched within three to six weeks.
- Practice area and price pages
- SRA badge and complaints details
- Solicitor profiles
- Quick to load on mobile
All prices are plus VAT. Monitoring in six AI assistants comes with the £695 a month AI plan. Quote tools are priced separately. Compare every package.
Questions solicitors ask us
See also our FAQ page.
Does SEO work for law firms?
How long does SEO take for a law firm?
How much does SEO cost for a law firm?
Should we stop paying for Google Ads?
How can I improve my law firm's local SEO?
Will you check our website against the SRA rules?
Can solicitors ask clients for reviews?
See which firms clients are being sent to
We check your practice area pages, office profiles and how six AI assistants describe the firm, then send a ranked plan within two working days.
