Fixed prices · No VAT to add · Remote across the UK
Gym website design that turns searches into members
Websites for gyms, boutique studios and personal trainers that show prices, timetables and a free pass within one tap, and get found on Google, Maps and AI assistants. Connected to the booking software you already run. From £995.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- From £995
Written by Muhammad Younus, founder of Renozer. Last updated . Editorial policy.
- Top Rated Plus on Upwork, 100% Job Success
- 430+ projects delivered since 2019
- Fixed prices in writing, no VAT to add
- You own your website and accounts
- Reply within one working day
- Your deposit back if you don’t approve the design
What does good gym website design look like?
Three things a visitor checks before anything else.
Good gym website design answers the three questions every visitor has within seconds: what does it cost, what can I do here and when, and how do I try it. Everything else on the site should support those answers and make the first booking easy on a phone.
Most fitness sites we are asked to look at bury the price behind an enquiry form, show the timetable as an image nobody can read on a phone, and send the "Join" button to an app store. Each of those loses people at the moment they were ready to act. We design around the decision instead, then build on Wix, Squarespace or WordPress depending on who will edit the site and how many locations you run.
Watch in 71 seconds
From “gym near me” to a free pass
The journey from a search to a trial visit, a typical gym site against ours, and the pages a fitness site needs.
Read the video transcript
Hardly anyone types a gym's name. They search, shortlist on Maps, then check each website for the price, the contract and the classes. And they want a quick way to try it.
Ask an AI assistant for a gym with a pool, and it answers from facts it can trust. If your site never says you have a pool, you won't be named.
Many gym sites hide the price behind a form, show the timetable as an image, and send Join to an app store. We show prices, a live timetable, and a free pass that lands in your system.
Every gym site needs membership prices, a live timetable, a free pass sign up, class pages, and trainer profiles, all connected to the booking software you already run.
Gym websites are from £995, and your booking software stays yours. Growth SEO is from £495 a month.
Get your free website audit at renozer.com. We look at your current site, your Maps listing, and how you show up for local gym searches.
How people choose a gym or a personal trainer
The real journey, and where websites lose members.
Hardly anyone types a gym’s name. They search “gym near me” instead.
Two or three places, picked by distance, opening hours and star rating.
For what Maps can’t show: the monthly price, whether there’s a contract, what the classes are like and when they run.
Some now ask an assistant far more specific questions, such as which gyms nearby have a pool, run reformer classes or offer a women only area.
The assistant answers from the facts it can find and trust. If your website never says you have a pool, you won’t be named for it. This is why we treat your site as the source of truth for AI search as well as for people.
| Customer question | AI Overview | ChatGPT | Gemini | Perplexity |
|---|---|---|---|---|
| gym with a pool in Altrincham | Cited | Mentioned | Mentioned | Cited |
| best 24 hour gym near Bury | Mentioned | Not yet | Mentioned | Cited |
| gym membership with no contract Stockport | Cited | Mentioned | Not yet | Cited |
| reformer pilates classes in Sale | Not yet | Not yet | Mentioned | Mentioned |
| personal trainer for beginners Prestwich | Mentioned | Not yet | Not yet | Cited |
| women only gym in Bolton | Cited | Mentioned | Mentioned | Cited |
The pages a fitness website needs
Each one answers a question people ask before they join.
Websites for personal trainers
A smaller site with one clear job: booking the first consultation.
A personal trainer website doesn’t need twenty pages. It needs to show who you help, how you work and what it costs, with proof that you’re qualified and a simple way to book a first chat. Trainers who work out of several gyms, outdoors or online should say so plainly, because that’s often what people search for.
Most trainers want to update their own site between clients, so Wix or Squarespace is usually the better fit than a custom build. Booking businesses with similar needs are covered on our salon and barber page.
Booking, memberships and the software you already use
Your website should sell, your booking system should run the gym.
Gym software such as Glofox, Mindbody, TeamUp and Gymcatch already handles payments, direct debits and class capacity. Rebuilding any of that on a website creates two systems that disagree. We embed the parts members need, the timetable, class booking and sign-up, and keep the rest on the platform you pay for.
Stays on the platform you pay for
- PaymentsAlready handled by your gym software
- Direct debitsAlready handled by your gym software
- Class capacityAlready handled by your gym software
What the website shows
- Timetable and class booking embedded, not a screenshot
- Membership sign-up linked to your existing direct debit set-up
- Free pass requests landing in your system, not a shared inbox
- Tracking set up so you can see which pages bring trial sign-ups
Where a provider only offers a link out, we make the hand-off obvious and test it on a phone, because a confusing jump between your site and an app is where trial sign-ups quietly drop off. Every form’s tested end to end before launch, including what the new member receives by email. Embedding your software’s timetable and sign-up is a booking add-on from £295, listed in your written quote before any work starts.
Problems we fix
Gym SEO: the problems we see most often
Small fixes that decide whether you appear for "gym near me".
A live timetable Google and AI assistants can read, with each class named in text.
Clear prices on the page, so you are not filtered out by people comparing gyms.
One profile and one location page per site, set up through Google Business Profile management.
Plain descriptions of each class, its level and what to bring.
A simple review request after first visits, so reviews describe what you do well.
How we build a fitness website
From first call to a launch that is ready for the January rush.
Timing matters in this industry. If you want the new site live for January or a new location opening, we plan backwards from that date. The process is the same one described on how it works, adapted for a business whose busiest weeks are predictable.
- Audit and call
We look at your current site, Maps listing and how you show up for local gym searches.
- Page plan
Memberships, classes, trainers and locations mapped to the searches people actually make.
- Design
Mobile-first pages built around prices, timetable and the free pass.
- Connect and test
Booking and membership software embedded and every sign-up path tested.
- Launch and listings
Google Business Profile, schema and redirects checked on launch day.
Fixed prices
Gym website design cost and packages
Fixed prices, and the booking software stays yours.
five pages from £995, up to ten pages from £1,495. A booking add-on is from £295. Quoted in writing first.
- Membership, timetable and free pass pages
- Links to the booking software you already use
- Class, trainer and location pages
- Google Business Profile and schema set-up
- 30 days of support after launch
No set-up fee. City-wide SEO with new pages every month. Add a website from £995 if you need one.
- Technical SEO and internal links
- Two new class or location pages a month
- Google Business Profile posts
- Monthly AI visibility report
No VAT to add. Monthly plans have a three-month minimum. Compare every package.
Before you hire
How to choose a web designer for a gym or studio
What a website costs elsewhere in the UK, and the warning signs that mean you should keep looking. Prices are from our check of 19 UK providers that publish them, on . They’re before any VAT those providers add.
| Option | Typical price | Good for | Ask before you sign |
|---|---|---|---|
| Doing it yourself | Your time, plus the platform’s monthly plan | A trainer or small studio with hours to spare | Does the timetable work on a phone, and who’ll fix it when it breaks? |
| Your booking software’s own site | Check your software provider’s pricing | A quick start while you’re still small | Can you use your own domain, rank for local searches and take your pages with you if you switch software? |
| Budget freelancer | £195 to £499 | A simple brochure site | Who writes the words, and is it a template? |
| Specialist or small studio | £800 to £1,500 | Most gyms, studios and PTs | Will they build around your prices, timetable and free pass, and who do you speak to? |
| Large agency | £2,000 to £5,000 and more | Gym groups with many branches | Who does the work between the account manager and you? |
| Renozer | £995 to £1,495, fixed | Gyms, studios and PTs that want one specialist | Booking add-on from £295, quoted in writing first |
We also read the gym pages of three UK providers on . They publish starting prices of £150, £297 and £495 for a small site, so always ask what the price includes: the words, the booking links, the photos and who owns the domain. For hosting, domains and the other running costs, read our UK website cost guide.
Red flags
Walk away if you see these
The first comes straight from Google’s own guidance. The rest are the faults we see most on gym sites.
- A guaranteed top spot. Google says no one can guarantee a #1 ranking on Google.
- Prices hidden behind an enquiry form. People comparing gyms leave a site that hides them.
- A timetable that’s a photo or a PDF. People can’t use it on a phone, and search engines can’t read the classes inside it.
- A Join button that drops people on an app store page with no context. Test it on your own phone before you sign.
- Your domain or booking account registered in the designer’s name. Both should be in yours.
- Stock photos and a heavy autoplay hero video. Visitors want to see your real floor, and a slow page loses them on a phone.
How much does a gym website cost?
Will the website work with Glofox, Mindbody or TeamUp?
Should we show membership prices on the website?
Do you build websites for personal trainers?
What is gym SEO?
We have more than one site. Do we need one website or several?
How long does a new gym website take?
Do we still need a website if we use Mindbody, Glofox or TeamUp?
Is our booking software included in the website price?
Can we just use the website our booking software gives us?
How much does a personal trainer website cost?
Should a gym use Wix, Squarespace or WordPress?
Will my gym appear in ChatGPT and Google AI Overviews?
How much should a gym website cost in the UK?
Younus plans every fitness site around the free pass and the timetable, and tests each sign-up path on a phone himself before launch. If your booking software can do something better than a website can, he will tell you.
Related services
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Client reviews
What clients say about their new websites
Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.
“It was a pleasure to work with Muhammad on our new website. He took the time to understand our brief and broke down each step of the process so I was always clear on exactly what he was doing and what was coming next. Muhammad delivered a professional, well built site that looks fantastic. We would highly recommend his services and will definitely be working with him again.”Read the full review
“Muhammad did an excellent job, throughout the process he was very responsive and a good communicator.”
“Muhammad identified a ton of crawler errors and other problems with our website and fixed them all. Another awesome job!”
See how your gym shows up today
A free audit of your website, Maps listing and ChatGPT, Gemini, Perplexity and AI Overviews for the gym searches near you, with a short video in two working days. Gyms in Trafford, Bury and across the UK work with us the same way.
- Free, no obligation
- No VAT to add
- Reply within one working day