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Websites for accountants that bring in the right clients

We build websites for accountants that answer the three things every prospective client checks: do you handle my situation, what will it cost, and who will I deal with. Service and sector pages, clear fees, links to your portal and local SEO for the towns you serve. From £1,995 excluding VAT.

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  • Led by Muhammad Younus
  • Building websites since 2019
  • Top Rated Plus on Upwork
  • Websites from £1,995

Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.

yourbusiness.co.uk/fixed-fees
Your BusinessServicesSectorsFixed feesBook a call

Accounts for landlords and sole traders, at a fixed fee

Self assessment, VAT and Making Tax Digital, priced before you start. Serving Bury, Bolton and Wigan.

See our feesBook a call
★★★★★Rated on Google
Illustration of an accountancy website with fixed fees, on desktop and mobile.

What should websites for accountants do?

A plain answer first, then what it looks like for a small or mid-sized practice.

Websites for accountants have one main job: turning a referral or a local search into a booked call with the kind of client the practice wants more of. That means clear services, clear fees and proof of who will do the work, set out so search engines and AI tools understand it as quickly as a prospective client does.

Most practices are found in two ways. A friend recommends you and the prospect checks your site before calling, or someone searches for help with a specific problem, such as landlord accounts or a first self assessment return. Both visitors want quick answers, and a site that hides them behind general copy about "proactive advice" loses the call to a firm that answers on the first screen. We build most practice sites on WordPress, because service and sector pages multiply as a firm grows, and add local SEO so people in the right towns can find you.

Built for
Sole practitioners and practices up to a few dozen staff
Typical platform
WordPress, or Squarespace for a small firm
Key pages
Services, sectors, fees, team and book a call
Connects to
Xero, QuickBooks, booking links and CRM forms
Price
Sites start at £1,995 (details)
Project lead
Muhammad Younus
Accountant meeting a self-employed client at a desk in a bright practice office, going through paperwork beside an open laptop
Illustrative: the call your website should lead to

How clients choose an accountant now

From "I need help with my tax" to a booked call.

Very few people compare accountants for fun. They start looking when something forces the issue: a first tax return, a letter from HMRC, a business that has outgrown its spreadsheet, or rental income that has made things complicated. Their searches are specific, such as "accountant for landlords in Bury" or "fixed fee accounts for a limited company", and they leave quickly if the first page they open never mentions their situation.

A growing number ask an AI assistant the same question in a full sentence, then check the two or three firms it names. Those answers are built from your website, your Google profile, directories and professional listings, so every source needs to describe the firm the same way. Making that happen is the job of entity SEO.

  • A trigger: a deadline, an HMRC letter, a new business or rental income
  • A specific search or AI question about their situation
  • A quick check of fees, specialisms and reviews
  • A look at who they would actually deal with
  • A call booked, or a form sent in the evening
Landlord searching for an accountant on her phone at a kitchen table, with a folder of rental property paperwork open beside her
Illustrative: a specific need, searched in a specific way

The pages an accountancy website needs

Every page here exists because a prospective client asks about it.

Service pagesBookkeeping, self assessment, VAT returns, payroll and year-end accounts, each with what is included and who it suits.Core
Sector pagesLandlords, contractors, startups or medical professionals, written around the problems each group actually has.Core
Fixed fees or a guide fee toolStarting prices, or a short calculator that gives a guide fee and books a call.Recommended
Team pagesReal people, their roles and their qualifications, shown only where they are held.Core
Client linksPortal log-in, document upload and payment links existing clients can find in one click.Core
Book a first callOnline booking with reminders, so enquiries that arrive outside office hours are not lost.Core

SEO for accountants: local, specialist and seasonal searches

Where a smaller practice can realistically win.

Local searches are the quickest win. A fully completed Google profile, matching details in business and accountancy directories, and a dedicated page for every town you really cover give you a fair chance in the map results for "accountant near me". That work is part of our Google Business Profile management, with practices from Bury to Wigan.

Specialist searches are where small firms beat big ones. A detailed page on accounts for contractors or landlords, written by the person who does that work, competes on knowledge rather than budget. Seasonal searches count too: interest in self assessment climbs through the autumn ahead of the 31 January online deadline, so useful guides need to be published and indexed well before the rush.

Making Tax Digital for Income Tax has created a new wave of questions from sole traders and landlords. If you help with it, a clear page explaining who it affects and what you do is worth writing, with dates and thresholds checked against HMRC's current guidance first. All of this sits inside our SEO plans.

Accountant working late at a tidy desk on tax returns across two monitors, with neat piles of client receipts and a desk lamp on
Illustrative: seasonal searches build long before January

Questions we would monitor for a practice

Each assistant names different firms, so we ask the same questions in all six every month.

Prompt trackerExample month, 6 of 10 tracked questions
Customer questionAI OverviewChatGPTGeminiPerplexityClaudeCopilot
accountant for landlords in BuryMentionedCitedNot yetMentionedNot yetNot yet
fixed fee accountant for sole traders in WiganNot yetMentionedMentionedCitedNot yetNot yet
who can help with Making Tax Digital in BoltonCitedMentionedMentionedMentionedNot yetNot yet
contractor accountant near RochdaleNot yetNot yetMentionedCitedNot yetNot yet
how much does an accountant charge for a self assessment returnMentionedCitedMentionedCitedMentionedNot yet
small business accountant in RamsbottomCitedMentionedNot yetMentionedNot yetNot yet
Cited with linkMentionedNot yetVisible in 20 of 36 answers
Illustration only: an example set for a practice in the north of Greater Manchester. Yours would come from your own services and towns.

Curious where your practice shows up now? Our free AI visibility audit answers that.

Qualifications, fees and trust: what to show and how

Getting the details right protects the firm as well as the website.

Prospective clients look for proof that a qualified person will handle their affairs. Show professional body membership, such as ICAEW, ACCA, AAT or CIOT, only for the firm or the individuals who hold it, and follow each body's rules on how its name and logo may be used. Firms providing accountancy services also need a supervisory body for anti-money laundering, and many name it on the website so clients can see who oversees that side of their work.

Fees are the other trust signal. You do not have to publish a full price list, but a starting price for each common service, or a guide fee calculator, filters out poor fits and makes good ones more confident to call. Reviews belong beside the services they mention, collected honestly through your Google profile, never written by the firm. Solicitors face a similar balance of rules and trust, which we cover on our law firm page.

  • Named people with roles and genuine qualifications
  • Professional body and supervisory details shown accurately
  • Starting prices or a guide fee calculator
  • Real Google reviews, never edited or invented
  • A privacy notice that explains how enquiry data is used

A general summary only. Confirm the current rules with your professional body before launch, and the pages are built to match.

Small accountancy team of three standing together in their office, relaxed and smiling, photographed for their team page
Illustrative: real people, with the qualifications they hold

Why many accountancy websites struggle to win clients

Patterns that keep coming up, and our answer to each.

What we often findWhat we do instead
Every page uses the same supplied articles as many other practices

Service and sector pages in your own voice, with supplied news kept apart.

Fees are hidden in a PDF, or not mentioned at all

Starting prices on each service page, or a short guide fee tool.

One "services" page tries to cover everything

Separate pages for every service and every kind of client you want more of.

The contact form sends to a shared inbox nobody checks

Each enquiry sent straight to whoever handles that service, and into your CRM where possible.

Nobody knows which pages bring in new clients

Calls, forms and bookings tracked, with SEO reporting every month.

How much does a website for an accountancy practice cost?

Fixed prices, with the build and the ongoing search work kept separate.

Accountancy websiteFrom £1,995 one-off

Built on WordPress and usually live within six weeks. A small firm can start on Squarespace from £1,495.

  • Service and sector pages written for you
  • Fixed fee or guide price section
  • Team pages and a booking link
  • AccountingService schema
  • Google profile set up for the practice
Price my practice websiteCompare all prices
Practice SEO planFrom £495 a month

Minimum three months, then rolling monthly on 30 days' notice.

  • Your Google profile kept complete and current
  • New service and seasonal pages
  • Directory and citation clean-up
  • A monthly report on new enquiries and calls
Price my practice SEOCompare all prices

Prices exclude VAT. Want to be named by AI assistants too? AI Search Optimisation starts from £695 a month. Running costs are explained in our website cost guide, and you can get a written quote.

Accountancy website questions

See also our FAQ page.

How much do you charge for an accountant's website?
Our accountancy sites start from £1,995 excluding VAT on WordPress, or £1,495 on Squarespace or Wix for a small firm that wants to edit everything itself. Monthly SEO is separate, from £495. Our website cost guide covers hosting and running costs too.
Can we use the articles our software provider supplies?
You can, but the same supplied articles appear on many other practices' websites, so search engines have little reason to rank your copy of them. We write your service and sector pages for your firm, and keep any supplied news in a separate section where it does not compete with them.
Can the website link to our client portal and Xero?
Yes. We add clear links to the portal and document upload you already use, a booking link for first calls, and connect enquiry forms to your CRM or practice software where it offers an integration. We do not rebuild a portal your software already provides.
Can we show ICAEW, ACCA or AAT logos?
Only where the firm or the named person genuinely holds that membership, and only in the way the body allows. Each professional body publishes guidance on using its name and logo, so check yours before launch and we will build the pages to match it.
How long does SEO take for an accountant?
Searches in your own town often improve within a few months once your Google Business Profile, service pages and directory listings are put right. Broad terms across a whole city take longer. Seasonal guides, such as self assessment help, need to be live and indexed by the autumn to be found in January.
Should our website explain Making Tax Digital?
If you help clients with it, yes. Sole traders and landlords are searching for plain answers, and a clear page on who is affected and how you help is useful to them and to AI assistants. Check the dates and income thresholds against HMRC's current guidance before it goes live.
Do people really ask AI assistants to recommend an accountant?
More and more, and usually with a specific need, such as an accountant for landlords or contractors near them. Assistants draw on your website, your Google profile and directories, so the details need to agree. That is the work of AI Search Optimisation.
Muhammad Younus, founder of Renozer

Muhammad plans every practice site around the services you want more of, and checks each page against the questions prospective clients actually ask before it goes live.

Read Muhammad's background

Related services

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