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Websites for accountants that bring in the right clients

We build websites for accountants that answer the three things every prospective client checks: do you handle my situation, what will it cost, and who will I deal with. Service and sector pages, clear fees, links to your portal and local SEO for the towns you serve. From £1,495.

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  • Led by Muhammad Younus
  • Building websites since 2019
  • Top Rated Plus on Upwork
  • Websites from £995

Written by Muhammad Younus, founder of Renozer. Last updated . Editorial policy.

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What should websites for accountants do?

A plain answer first, then what it looks like for a small or mid-sized practice.

Websites for accountants have one main job: turning a referral or a local search into a booked call with the kind of client the practice wants more of. That means clear services, clear fees and proof of who will do the work, set out so search engines and AI tools understand it as quickly as a prospective client does.

Most practices are found in two ways. A friend recommends you and the prospect checks your site before calling, or someone searches for help with a specific problem, such as landlord accounts or a first self assessment return. Both visitors want quick answers, and a site that hides them behind general copy about "proactive advice" loses the call to a firm that answers on the first screen. We build most practice sites on WordPress, because service and sector pages multiply as a firm grows, and add local SEO so people in the right towns can find you.

Built for
Sole practitioners and practices up to a few dozen staff
Typical platform
WordPress, or Squarespace for a small firm
Key pages
Services, sectors, fees, team and book a call
Connects to
Xero, QuickBooks, booking links and CRM forms
Price
Sites start at £995 (details)
Project lead
Muhammad Younus

Watch in 70 seconds

The three checks every prospect makes

What a prospect looks for before contacting an accountant, and how your site answers each check.

With sound and English captionsNarrated, animated, no stock footage

Read the video transcript

Before they call an accountant, prospects check three things. Do you handle my situation? What will it cost? Who will I deal with?

It starts with a trigger, like an HMRC letter. Then a specific search, a look at fees, a check on who they'd deal with, and a booked call.

Many firms lose that call. Fees hide in a PDF. One page covers everything. Forms land in a shared inbox. So we show starting prices, give each service its own page, and route enquiries to the right person.

Show named people, with qualifications only where they're genuinely held, and real Google reviews, never written by the firm.

A practice website starts from £995 for five pages, or £1,495 for up to ten. There's no VAT to add.

Get your free website audit at renozer.com. We review your website, Google profile and AI answers, then explain it in a short video within two working days.

How clients choose an accountant now

From "I need help with my tax" to a booked call.

Very few people compare accountants for fun. They start looking when something forces the issue: a first tax return, a letter from HMRC, a business that has outgrown its spreadsheet, or rental income that has made things complicated. Their searches are specific, such as "accountant for landlords in Bury" or "fixed fee accounts for a limited company", and they leave quickly if the first page they open never mentions their situation.

  1. A triggerA deadline, an HMRC letter, a new business or rental income
  2. A specific searchA search or AI question about their situation
  3. A quick checkFees, specialisms and reviews
  4. A look at the peopleWho they would actually deal with
  5. A call or a formA call booked, or a form sent in the evening

A growing number ask an AI assistant the same question in a full sentence, then check the two or three firms it names. Those answers are built from your website, your Google profile, directories and professional listings, so every source needs to describe the firm the same way. Making that happen is the job of entity SEO.

The pages an accountancy website needs

Every page here exists because a prospective client asks about it.

Service pagesBookkeeping, self assessment, VAT returns, payroll and year-end accounts, each with what is included and who it suits.Core
Sector pagesLandlords, contractors, startups or medical professionals, written around the problems each group actually has.Core
Fixed fees or a guide fee toolStarting prices, or a short calculator that gives a guide fee and books a call.Recommended
Team pagesReal people, their roles and their qualifications, shown only where they are held.Core
Client linksPortal log-in, document upload and payment links existing clients can find in one click.Core
Book a first callOnline booking with reminders, so enquiries that arrive outside office hours are not lost.Core

SEO for accountants: local, specialist and seasonal searches

Where a smaller practice can realistically win.

Local searches: the quickest win

A fully completed Google profile, matching details in business and accountancy directories, and a dedicated page for every town you really cover give you a fair chance in the map results for "accountant near me". That work is part of our Google Business Profile management, with practices from Bury to Wigan.

Specialist searches: where small firms beat big ones

A detailed page on accounts for contractors or landlords, written by the person who does that work, competes on knowledge rather than budget.

Seasonal searches count too

Interest in self assessment climbs through the autumn ahead of the 31 January online deadline, so useful guides need to be published and indexed well before the rush.

Making Tax Digital for Income TaxMaking Tax Digital for Income Tax has created a new wave of questions from sole traders and landlords. If you help with it, a clear page explaining who it affects and what you do is worth writing, with dates and thresholds checked against HMRC's current guidance first. All of this sits inside our SEO plans. The dates are in our FAQ.

AI search

Questions we would monitor for a practice

Each assistant names different firms, so we ask the same questions in all four every month.

Prompt trackerExample month, 6 of 10 tracked questions
Customer questionAI OverviewChatGPTGeminiPerplexity
accountant for landlords in BuryMentionedCitedNot yetMentioned
fixed fee accountant for sole traders in WiganNot yetMentionedMentionedCited
who can help with Making Tax Digital in BoltonCitedMentionedMentionedMentioned
contractor accountant near RochdaleNot yetNot yetMentionedCited
how much does an accountant charge for a self assessment returnMentionedCitedMentionedCited
small business accountant in RamsbottomCitedMentionedNot yetMentioned
Cited with linkMentionedNot yetVisible in 19 of 24 answers
Illustration only: an example set for a practice in the north of Greater Manchester. Yours would come from your own services and towns.

Curious where your practice shows up now? Our free AI visibility audit answers that.

Qualifications, fees and trust: what to show and how

Getting the details right protects the firm as well as the website.

Prospective clients look for proof that a qualified person will handle their affairs.

What to show

  • Named people with roles and genuine qualifications
  • Professional body and supervisory details shown accurately
  • Starting prices or a guide fee calculator
  • Real Google reviews, never edited or invented
  • A privacy notice that explains how enquiry data is used

Rules to check first

  • Professional body names and logosShow professional body membership, such as ICAEW, ACCA, AAT or CIOT, only for the firm or the individuals who hold it, and follow each body's rules on how its name and logo may be used.
  • Anti-money-laundering supervisorFirms providing accountancy services also need a supervisory body for anti-money laundering, and many name it on the website so clients can see who oversees that side of their work.
  • FeesYou do not have to publish a full price list, but a starting price for each common service, or a guide fee calculator, filters out poor fits and makes good ones more confident to call.
  • ReviewsReviews belong beside the services they mention, collected honestly through your Google profile, never written by the firm. Solicitors face a similar balance of rules and trust, which we cover on our law firm page.

A general summary only. Confirm the current rules with your professional body before launch, and the pages are built to match.

Why it matters

Why many accountancy websites struggle to win clients

Patterns that keep coming up, and our answer to each.

01What we often findEvery page uses the same supplied articles as many other practices
What we do instead

Service and sector pages in your own voice, with supplied news kept apart.

02What we often findFees are hidden in a PDF, or not mentioned at all
What we do instead

Starting prices on each service page, or a short guide fee tool.

03What we often findOne "services" page tries to cover everything
What we do instead

Separate pages for every service and every kind of client you want more of.

04What we often findThe contact form sends to a shared inbox nobody checks
What we do instead

Each enquiry sent straight to whoever handles that service, and into your CRM where possible.

05What we often findNobody knows which pages bring in new clients
What we do instead

Calls, forms and bookings tracked, with SEO reporting every month.

Fixed prices

How much does a website for an accountancy practice cost?

Fixed prices, with the build and the ongoing search work kept separate.

Business WebsiteFrom £1,495 one-off

Built on WordPress and usually live within six weeks. A small firm can start with a five-page site from £995.

  • Service and sector pages written for you
  • Fixed fee or guide price section
  • Team pages and a booking link
  • AccountingService schema
  • Google profile set up for the practice
Price my practice websiteCompare all prices
Growth SEOFrom £495 a month

Minimum three months, then rolling monthly on 30 days' notice.

  • Your Google profile kept complete and current
  • New service and seasonal pages
  • Directory and citation clean-up
  • A monthly report on new enquiries and calls
Price my practice SEOCompare all prices

No VAT to add. Want to be named by AI assistants too? AI Search Authority starts from £695 a month. Running costs are explained in our website cost guide, and you can get a written quote.

Before you hire

How to choose a web designer for an accountancy practice

What a small business website costs in the UK, and the warning signs that should make you walk away.

The first three rows come from our check of 19 UK providers that publish prices, made on , before any VAT those providers add. The specialist row combines the ranges two UK accountancy web designers publish on their own pages, read on . For hosting, domains and other running costs, read our UK website cost guide.

OptionTypical priceAsk before you sign
Budget provider£195 to £499Who writes your service pages, and does a partner have to approve them?
Middle of the market£800 to £1,500Are the copy, a booking link and your portal links in the price?
Agency end£2,000 to £5,000+Who will you speak to, and what does a small change cost afterwards?
Accountancy specialists that publish pricesAbout £1,450 to £8,000Will the pages name your clients and services, or reuse supplied wording?
Renozer£995 to £1,495, fixedPrices in writing first, and you own the site and accounts (terms, section 9)

Red flags

Walk away if you see these

One comes straight from Google. We’d rather you hear it from us now than find out after you’ve paid.

  • Your main pages are supplied articles that appear on many other practices’ websites. Search engines have little reason to rank a copy.
  • One “services” page for everything, with no pages for the clients you want more of, such as landlords or contractors.
  • Fees, portal links and booking buried, or reachable only through a contact form.
  • Your domain, hosting or Google profile registered in the designer’s name. Ask who owns the files too: our terms put them in your name once you’ve paid.
  • A guarantee of first place on Google. Google’s own guidance says no one can guarantee a #1 ranking on Google.
  • Professional body logos you aren’t entitled to, or used outside that body’s rules.

Before you hire

Accountancy website questions

See also our FAQ page.

How much do you charge for an accountant's website?
Our accountancy sites start from £995 for up to five pages, or £1,495 for up to ten pages with the main copy written. Monthly SEO is separate, from £295. Our website cost guide covers hosting and running costs too.
Can we use the articles our software provider supplies?
You can, but the same supplied articles appear on many other practices' websites, so search engines have little reason to rank your copy of them. We write your service and sector pages for your firm, and keep any supplied news in a separate section where it does not compete with them.
Can the website link to our client portal and Xero?
Yes. We add clear links to the portal and document upload you already use, a booking link for first calls, and connect enquiry forms to your CRM or practice software where it offers an integration. We do not rebuild a portal your software already provides.
Can we show ICAEW, ACCA or AAT logos?
Only where the firm or the named person genuinely holds that membership, and only in the way the body allows. Each professional body publishes guidance on using its name and logo, so check yours before launch and we will build the pages to match it.
How long does SEO take for an accountant?
Searches in your own town often improve within a few months once your Google Business Profile, service pages and directory listings are put right. Broad terms across a whole city take longer. Seasonal guides, such as self assessment help, need to be live and indexed by the autumn to be found in January.
Should our website explain Making Tax Digital?
If you help clients with it, yes. Sole traders and landlords are searching for plain answers, and a clear page on who is affected and how you help is useful to them and to AI assistants. Check the dates and income thresholds against HMRC's current guidance before it goes live.
Do people really ask AI assistants to recommend an accountant?
More and more, and usually with a specific need, such as an accountant for landlords or contractors near them. Assistants draw on your website, your Google profile and directories, so the details need to agree. That is the work of AI Search Optimisation.
How long does an accountancy website take to build?
Most of our websites launch in three to six weeks. It depends on the number of pages and how quickly we receive your services, fees and team details. If you’re working to a deadline, tell us when you ask for a quote and we’ll say whether it’s realistic.
Can we update the website ourselves?
Yes. WordPress and Squarespace both have editors that need no code. The Business Website at £1,495 includes a one hour training video, and every website comes with support after launch: 30 days on Starter and 60 days on Business. If you’d rather not touch it, Website Care starts at £49 a month.
Will we own the website, domain and accounts?
Yes. Under section 9 of our terms, once you’ve paid in full you own the website design, the content we write and the finished website. Your domain name, hosting, analytics and Google Business Profile are registered in your practice’s name. We keep our own pre-existing code and tools, and give you a permanent licence to use any that form part of your website.
When does Making Tax Digital for Income Tax start?
It’s being phased in by qualifying income. HMRC’s guidance says sole traders and landlords with qualifying income over £50,000 should start from , over £30,000 from and over £20,000 from , with partnerships to follow later. The Low Incomes Tax Reform Group gives the same thresholds. HMRC updates its guidance, so check it again before you publish dates on your own site.
How do your prices compare with other UK providers?
On we checked 19 UK providers that publish prices. A small business website cost £195 to £499 at the budget end, £800 to £1,500 in the middle of the market and £2,000 to £5,000 or more at the agency end. Our websites are £995 to £1,495, fixed in writing, and there’s no VAT to add. The two UK accountancy specialists we found that publish prices quote about £1,450 to £8,000.
Can you rebuild our existing accountancy website?
Yes. A website redesign or platform move starts from £1,495. We redirect your old addresses to the new ones and plan the move to protect the rankings you already have, although nobody can guarantee a position on Google.
Who looks after the website once it’s live?
Website Care starts at £49 a month and covers tested updates, backups and monitoring. UK hosting for WordPress sites is included from Care Plus at £79 a month. If you’d rather manage the site yourself, you can: it stays yours either way.
Does a practice website need a careers page?
It’s worth having one if you’re hiring. A short page that names the roles, the training you support and who new staff would work with can sit inside the ten pages of a Business Website, or be added later as an extra page at £95.
Still got a question?Call 0161 394 2632, or ask our assistant: it answers straight away, and Younus picks up anything it can’t.
Muhammad Younus, founder of Renozer
Muhammad Younus, founder of Renozer

Younus plans every practice site around the services you want more of, and checks each page against the questions prospective clients actually ask before it goes live.

Read Younus's background

Related services

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Client reviews

What clients say about their new websites

Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.

“Muhammad did an excellent job resolving our mobile responsiveness issue. Although the root cause was initially unclear for both parties, he dedicated considerable time and effort to investigate and ultimately fix the problem, which has been a game changer for us. Before starting the contract, we had a few calls, and he understood the task immediately. Muhammad was reliable throughout the project, providing regular updates on his progress, and delivered a solution that exceeded our expectations. Highly recommended!”
Read the full review
Mobile responsiveness issue for a translated page on Wordpress/ElementorUpwork client, Sep 2024Upwork review
“Muhammad did an excellent job, throughout the process he was very responsive and a good communicator.”
Squarespace to Wordpress migrationUpwork client, May 2025 to Feb 2026Upwork review
“Muhammad is a fantastic web designer. He does great work, is timely, and very communicative. I highly recommend.”
Missoula CPA Website Design & Landing page for PPCUpwork client, Nov 2025Upwork review
Read all 104 written reviewsCheck them on Upwork
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