Ecommerce SEO agency for independent UK online shops
We help online shops on Shopify, WooCommerce and other platforms win more sales from Google, free Shopping listings and AI assistants, so fewer orders depend on ads and marketplaces. Monthly plans from £495 excluding VAT, quoted after a free audit.
- Led by Muhammad Younus
- Building websites since 2019
- Top Rated Plus on Upwork
- SEO plans from £495 a month
Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.
✦AI Overview
Stonewashed linen creases less than standard linen. Your Business sells pre-washed linen sets in five sizes with free UK returns within 30 days.
yourbusiness.co.ukreview-site.co.uk
Pre-washed linen duvet covers and pillowcases in five sizes. Delivered in two working days.
Shop our full bedroom range.
What does an ecommerce SEO agency do?
The short answer, then the parts most shops miss.
An ecommerce SEO agency makes the category and product pages of an online shop easier for search engines to crawl, understand and rank, then improves those pages until they match what buyers search for. The goal is more orders from search without paying for every click.
For most independent shops, the quickest wins are not new blog posts. They are category pages with no useful text, thousands of duplicate filter addresses, product titles written for the warehouse rather than the buyer, and product data that Google cannot use for its free listings. We fix those first, using the same groundwork as our technical SEO service, and then build the content and authority that move competitive categories.
- Platforms
- Shopify, WooCommerce and most others
- Catalogue size
- Roughly 50 to 5,000 products
- Focus
- Categories, products, filters and product data
- Also covers
- Free Shopping listings and AI answers
- Price
- From £495 a month, see plans
- Reports
- Revenue from organic search, not just rankings
How shoppers find products now
Four places a buyer meets your shop before they ever reach the basket.
A buyer might start with a broad Google search, compare prices in the Shopping tab, read a review, then ask an AI assistant which option suits them. Each step draws on the same thing: clear, consistent information about your products. If your product titles, prices, sizes and returns policy differ between your site and your product feed, you lose trust at every step.
AI assistants are particularly literal. Asked for linen bedding that does not crease, they look for shops that actually say their linen is pre-washed and explain why. Product pages that answer those buying questions in plain text are the ones that get quoted. Our answer engine optimisation work applies that to your best-selling ranges.
| Customer question | AI Overview | ChatGPT | Gemini | Perplexity | Claude | Copilot |
|---|---|---|---|---|---|---|
| linen bedding that does not crease uk | Cited | Mentioned | Not yet | Cited | Not yet | Not yet |
| eco friendly cleaning refills delivered uk | Mentioned | Mentioned | Not yet | Cited | Not yet | Not yet |
| handmade leather wallet made in Manchester | Cited | Not yet | Mentioned | Cited | Mentioned | Not yet |
| gift for a gardener under £30 | Not yet | Mentioned | Mentioned | Mentioned | Not yet | Not yet |
| best organic baby clothes uk | Mentioned | Not yet | Not yet | Cited | Not yet | Not yet |
| vegan walking boots for wide feet | Not yet | Not yet | Not yet | Mentioned | Not yet | Not yet |
What our ecommerce SEO services include
Done on your live shop, with every change tested first.
How to structure an ecommerce site for SEO
The decisions that matter more than any single page.
Structure decides which pages Google treats as important. Every product should sit in a clear category, every category should be reachable in a few clicks from the homepage, and each indexable page should target searches nobody else on your site targets. Filtered views get their own page only when people genuinely search for them, such as "king size linen duvet cover".
- Categories named the way buyers search, not the way stock is coded
- One indexable version of each product, with variants handled properly
- Filters that help shoppers without creating thousands of duplicate pages
- Out of stock pages kept or redirected, never just deleted
- Breadcrumbs and internal links that pass authority to key ranges
If the current platform or theme makes this impossible, a migration or redesign with every old address redirected may be the better long-term fix. We will tell you honestly after the audit.
Which ecommerce platform is best for SEO?
The honest answer is the one your team will run well. This is how they compare.
| Shopify | WooCommerce | Wix or Squarespace commerce | |
|---|---|---|---|
| Hosting and speed | Handled for you, fast by default | Depends on your hosting | Handled for you |
| URL and structure control | Fixed patterns such as /collections/ | Full control | Limited |
| Large catalogues | Strong | Strong with good hosting | Best for small ranges |
| Content and blogging | Adequate | Excellent | Good |
| Our starting build price | From £2,495 | From £1,995 | From £1,495 |
Prices exclude VAT, and the website cost guide covers platform fees. We do SEO on all of them, so switching platform is rarely the first thing we recommend.
Why online shops struggle to grow from search
The patterns we see when a shop asks why traffic has stalled.
Original descriptions for the products that earn the most, written around buyer questions.
A short, useful introduction, buying guidance and links to related ranges.
Only filtered views with real demand left indexable, the rest controlled.
Redirects to the closest product or category, keeping earned links.
Clear delivery and returns pages, which buyers, Google and AI assistants all look for.
Do ecommerce sites need SEO and PPC?
Usually yes, but for different jobs.
Paid Shopping and search ads are the fastest way to test a new product or cover a busy season. SEO is slower to start but keeps working when you stop paying. Shops that rely only on ads often find their margins squeezed as bid prices rise, while shops with strong organic categories can choose when to spend.
We focus on organic search and visibility in Google AI Overviews and other assistants, and work alongside whoever runs your ads, sharing which searches convert so neither side wastes money. Clear policies help both: under the Consumer Contracts Regulations most online buyers can cancel within 14 days, so a plain returns page reassures buyers and gives assistants a fact they can repeat. Check current guidance for your products.
- Ads for speed, launches and seasonal peaks
- SEO for categories you want to own year round
- Shared data on which searches turn into orders
- One clean product feed improving ads and free listings together
How we work with your shop
Audit first, fixes second, growth third.
- Free audit
A look at crawling, categories, product data and AI answers, with a short video, as part of the free audit.
- Priority plan
Fixes ranked by likely revenue, starting with your best-selling ranges.
- Technical clean-up
Duplicates, filters, redirects, speed and schema handled on a staging copy first.
- Category and product work
Pages rewritten and expanded, a few ranges at a time, measured as we go.
- Monthly reporting
Organic revenue, rankings, free listing clicks and AI mentions in one plain English report.
Ecommerce SEO services: what they cost
Monthly plans, quoted in writing after the audit.
For shops up to a few hundred products. Three-month minimum, then monthly with 30 days' notice.
- Technical and filter clean-up
- Category and product page improvements
- Product schema and Merchant Center fixes
- Organic revenue reporting
For larger catalogues, or shops that want to be named in AI answers as well as Google.
- Everything in Ecommerce SEO
- Answer-first buying guides
- Tracking in six AI assistants
- Digital PR for key ranges
Prices exclude VAT. Need a new store first? Our Shopify builds start from £2,495. Compare every package.
Ecommerce SEO questions
See also our FAQ page.
What is ecommerce SEO?
Which ecommerce platform is best for SEO?
How long does ecommerce SEO take to work?
Do we need SEO if we already run Google Shopping ads?
How much do your ecommerce SEO services cost?
What should happen to pages for products that are out of stock?
Do filter pages hurt ecommerce SEO?
Find the quickest wins in your shop
A free audit of your categories, product data, free listings and six AI assistants, with a short video and a ranked list of fixes in two working days.
