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Fixed prices · No VAT to add · Remote across the UK

Ecommerce SEO agency for independent UK online shops

We help online shops on Shopify, WooCommerce and other platforms win more sales from Google, free Shopping listings and AI assistants, so fewer orders depend on ads and marketplaces. Monthly plans from £495, quoted after a free audit.

See ecommerce SEO prices
  • Led by Muhammad Younus
  • Building websites since 2019
  • Top Rated Plus on Upwork
  • Shop SEO from £495 a month

Written by Muhammad Younus, founder of Renozer. Last updated . Editorial policy.

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What does an ecommerce SEO agency do?

The short answer, then the parts most shops miss.

An ecommerce SEO agency makes the category and product pages of an online shop easier for search engines to crawl, understand and rank, then improves those pages until they match what buyers search for. The goal is more orders from search without paying for every click.

For most independent shops, the quickest wins are not new blog posts. They are category pages with no useful text, thousands of duplicate filter addresses, product titles written for the warehouse rather than the buyer, and product data that Google cannot use for its free listings. We fix those first, using the same groundwork as our technical SEO service, and then build the content and authority that move competitive categories.

Platforms
Shopify, WooCommerce and most others
Catalogue size
Roughly 50 to 5,000 products
Focus
Categories, products, filters and product data
Also covers
Free Shopping listings and AI answers
Price
From £495 a month, see plans
Reports
Revenue from organic search, not just rankings

Watch in 81 seconds

Why online shops stall in search, and what fixes it

Which platform suits SEO, how AI assistants pick products, why shops stall and what the work covers.

With sound and English captionsNarrated, animated, no stock footage

Read the video transcript

Which platform is best for SEO? The one your team will run well. Shopify handles speed for you, WooCommerce gives full control of addresses, and Wix or Squarespace suit small ranges.

AI assistants are literal. Ask for linen bedding that doesn't crease, and they quote the shops whose product pages say it's pre-washed and explain why.

Shops stall for familiar reasons. Manufacturer text copied onto every product. Collection pages with only a heading. Thousands of filter pages in Google. We write original descriptions, add useful category text, and keep only the filters people search for.

We improve category pages and product pages, add schema that matches your feed, control filters, fix your free Shopping listings, and speed up mobile. Technical changes are tested before they go live.

Ecommerce SEO starts from £495 a month, quoted in writing after a free audit. Larger catalogues start from £695. No VAT to add.

Get your free shop audit at renozer.com. We check crawling, categories, product data and AI answers, and send a short video.

How shoppers find products now

Four places a buyer meets your shop before they ever reach the basket.

A buyer might start with a broad Google search, compare prices in the Shopping tab, read a review, then ask an AI assistant which option suits them. Each step draws on the same thing: clear, consistent information about your products. If your product titles, prices, sizes and returns policy differ between your site and your product feed, you lose trust at every step.

Google search

Where a buyer might start. Clear category names and product titles help you appear for broad searches.

The Shopping tab

Where buyers compare prices. Google says eligible products can appear in free listings, and clean product data is what makes them eligible.

Reviews

Where buyers check what others think. Your product page, your feed and your reviews should all tell the same story.

AI assistants

Where buyers ask which option suits them. They quote shops that answer buying questions in plain text.

Why plain answers get quoted

AI assistants are particularly literal. Asked for linen bedding that does not crease, they look for shops that actually say their linen is pre-washed and explain why. Product pages that answer those buying questions in plain text are the ones that get quoted. Our answer engine optimisation work applies that to your best-selling ranges.

Shopping questions we would trackExample month, 6 of 12 tracked questions
Customer questionAI OverviewChatGPTGeminiPerplexity
linen bedding that does not crease ukCitedMentionedNot yetCited
eco friendly cleaning refills delivered ukMentionedMentionedNot yetCited
handmade leather wallet made in ManchesterCitedNot yetMentionedCited
gift for a gardener under £30Not yetMentionedMentionedMentioned
best organic baby clothes ukMentionedNot yetNot yetCited
vegan walking boots for wide feetNot yetNot yetNot yetMentioned
Cited with linkMentionedNot yetVisible in 15 of 24 answers
Illustration: buying questions for a homeware shop and others, checked in ChatGPT, Gemini, Perplexity and AI Overviews. Your list is built from your own products.

What you get

What our ecommerce SEO services include

Done on your live shop, with every change tested first.

Category pages that rankUseful text, filters and internal links on the collection pages most buyers land on.Core
Product page improvementsTitles, descriptions, images and specifications written for buyers, not suppliers.Core
Product schema and feedsProduct, Offer and review markup that matches your Merchant Center feed exactly.Core
Crawl and filter controlDuplicate and filtered addresses cleaned up so Google spends its time on pages that sell.Core
Free Shopping listingsMerchant Center set up and errors fixed, so products can appear in Google Shopping for free.Included
Speed on mobileApps, scripts and images trimmed so product pages load quickly on a phone signal.Included

How to structure an ecommerce site for SEO

The decisions that matter more than any single page.

Structure decides which pages Google treats as important. Every product should sit in a clear category, every category should be reachable in a few clicks from the homepage, and each indexable page should target searches nobody else on your site targets. Filtered views get their own page only when people actually search for them, such as "king size linen duvet cover".

Category names

Categories named the way buyers search, not the way stock is coded

One page per product

One indexable version of each product, with variants handled properly

Useful filters only

Filters that help shoppers without creating thousands of duplicate pages

Out of stock pages

Out of stock pages kept or redirected, never just deleted

Links and breadcrumbs

Breadcrumbs and internal links that pass authority to key ranges

If your platform gets in the way

If the current platform or theme makes this impossible, a migration or redesign with every old address redirected may be the better long-term fix. We will tell you after the audit. Google’s own documentation warns that faceted navigation can create infinite URL spaces, which leaves less crawling time for the pages that matter.

Which ecommerce platform is best for SEO?

The honest answer is the one your team will run well. This is how they compare.

ShopifyWooCommerceWix or Squarespace commerce
Hosting and speedHandled for you, fast by defaultDepends on your hostingHandled for you
URL and structure controlFixed patterns such as /collections/Full controlLimited
Large cataloguesStrongStrong with good hostingBest for small ranges
Content and bloggingAdequateExcellentGood
Our starting build priceFrom £2,495From £2,495Quoted in writing

No VAT to add, and the website cost guide covers platform fees. We do SEO on all of them, so switching platform is rarely the first thing we recommend.

Why it matters

Why online shops struggle to grow from search

The patterns we see when a shop asks why traffic has stalled.

01What we usually findManufacturer descriptions copied onto every product
What we change

Original descriptions for the products that earn the most, written around buyer questions.

02What we usually findCollection pages with a heading and nothing else
What we change

A short, useful introduction, buying guidance and links to related ranges.

03What we usually findThousands of filter and tag pages in Google
What we change

Only filtered views with real demand left indexable, the rest controlled.

04What we usually findDiscontinued products deleted, leaving broken links
What we change

Redirects to the closest product or category, keeping earned links.

05What we usually findReturns and delivery information hard to find
What we change

Clear delivery and returns pages, which buyers, Google and AI assistants all look for.

Do ecommerce sites need SEO and PPC?

Usually yes, but for different jobs.

Ads

Paid Shopping and search ads are the fastest way to test a new product or cover a busy season. Shops that rely only on ads often find their margins squeezed as bid prices rise, while shops with strong organic categories can choose when to spend.

SEO

SEO is slower to start but keeps working when you stop paying. It suits the categories you want to own year round.

Both, working together

We focus on organic search and visibility in Google AI Overviews and other assistants, and work alongside whoever runs your ads, sharing which searches convert so neither side wastes money. One clean product feed improves your ads and your free listings together.

Clear returns help every channel

Clear policies help both: under the Consumer Contracts Regulations most online buyers can cancel up to 14 days after their order arrives, so a plain returns page reassures buyers and gives assistants a fact they can repeat. Check current government guidance for your products.

How it works

How we work with your shop

Audit first, fixes second, growth third.

  1. Free audit

    A look at crawling, categories, product data and AI answers, with a short video, as part of the free audit.

  2. Priority plan

    Fixes ranked by likely revenue, starting with your best-selling ranges.

  3. Technical clean-up

    Duplicates, filters, redirects, speed and schema handled and tested before they go live.

  4. Category and product work

    Pages rewritten and expanded, a few ranges at a time, measured as we go.

  5. Monthly reporting

    Organic revenue, rankings, free listing clicks and AI mentions in one plain English report.

Reporting

What your monthly shop report shows

Revenue first, rankings second. Here’s what you’ll get each month, in plain English.

  1. Organic revenueOrders and revenue that came from search, so you can see what it pays for.
  2. Rankings that matterPositions for your category and product searches, and the pages that moved.
  3. Free listing clicksClicks from your free Shopping listings, and any product errors we fixed.
  4. AI mentionsWhether AI answers name your shop for the buying questions we track.

Fixed prices

Ecommerce SEO services: what they cost

Monthly plans, quoted in writing after the audit.

Growth SEOFrom £495 a month

For shops up to a few hundred products. Three-month minimum, then monthly with 30 days' notice.

  • Technical and filter clean-up
  • Category and product page improvements
  • Product schema and Merchant Center fixes
  • Organic revenue reporting
Get my shop audit and quoteCompare all prices
AI Search AuthorityFrom £695 a month

For larger catalogues, or shops that want to be named in AI answers as well as Google.

  • Everything in Ecommerce SEO
  • Answer-first buying guides
  • Tracking in ChatGPT, Gemini, Perplexity and AI Overviews
  • Digital PR for key ranges
Get my free auditCompare all prices

No VAT to add. Need a new store first? Our Shopify builds start from £2,495. Compare every package.

Before you sign

How to choose an ecommerce SEO agency

What UK agencies say ecommerce SEO costs, five things to ask before you sign, and the warning signs that mean you should walk away. The two agency ranges come from guides we read on . They’re ranges, not quotes, and they disagree widely, so ask every agency what each pound buys.

OptionTypical priceAsk before you sign
UK ecommerce agencies, per 5MS£750 to £3,000+ a monthIs the price based on your shop, or on a package priced without looking at it?
UK ecommerce agencies, per BeingEcom£1,500 to £15,000 a monthCan they show organic revenue growth on your platform?
General monthly SEO, our check of 19 UK providers on £99 to £249 budget end, £329 to £545 middle, £650 to £1,500+ agency endIs the work tailored to a shop, or is it a generic package?
RenozerFrom £495 a month (Ecommerce SEO) or £695 (AI Search Authority)Three-month minimum, then 30 days’ notice. Fixed price in writing after a free audit.

Bigger retainers usually cover larger catalogues and more people. Our plans are built for independent shops, and we’ll tell you after the free audit if your shop needs something bigger. No VAT to add.

Five things to ask every agency, us included

Which platform do you know?

Ask for examples on Shopify, WooCommerce or whatever you run, not just general SEO.

How will you report?

Look for organic orders and revenue, not only keyword positions.

Who does the work?

Ask who writes, who fixes and who you’ll speak to when something needs changing.

What happens in a platform move?

Every old address needs a plan, or the rankings it earned are lost.

Who owns the accounts?

Merchant Center, analytics and Search Console should stay in your name, and the contract should have a clear notice period.

Red flags

Walk away if you see these

Two of them come straight from Google’s own guidance on hiring an SEO. If your shop’s already losing sales, start with the audit.

  • A guaranteed ranking or guaranteed traffic. Google says no one can guarantee a #1 ranking on Google.
  • Reports that stop at keyword positions, with no link to orders or revenue.
  • A price quoted before anyone has looked at your shop.
  • Full access to your accounts before they’ve explained their changes. Google’s guidance is to only grant read access to Search Console during an audit, and an SEO with FTP access should be willing to explain every change.
  • A shop move or redesign with no redirect plan for the old addresses.
  • Accounts registered in the agency’s name, or a long contract with no break clause.

Before you hire

Ecommerce SEO questions

See also our FAQ page.

What is ecommerce SEO?
Ecommerce SEO is the work that makes an online shop's category and product pages appear when people search for the things it sells, on Google, in Google Shopping's free listings and in AI assistants. It covers site structure, product data, page content, speed and the trust signals that persuade a buyer.
Which ecommerce platform is best for SEO?
Shopify and WooCommerce can both rank very well. Shopify handles hosting and speed for you but is stricter about URLs; WooCommerce on WordPress gives more control and suits content-heavy shops. The platform matters less than the set-up. See our Shopify and WordPress pages for the build side.
How long does ecommerce SEO take to work?
Fixes to crawling, duplicate pages and product data often show in Search Console within a few weeks. Category pages climbing for competitive searches usually takes three to six months, depending on your market and how much authority the shop already has.
Do we need SEO if we already run Google Shopping ads?
Ads buy traffic for as long as you pay. SEO builds traffic that keeps arriving, and it lowers your reliance on ads over time. Most shops do best with both, and the same clean product data improves your ads and your free listings.
How much do your ecommerce SEO services cost?
Shop SEO starts with Growth SEO at £495 a month, with a three-month minimum. Larger catalogues or AI search work start with AI Search Authority at £695 a month. Everything is quoted in writing after a free audit, see all prices.
What should happen to pages for products that are out of stock?
If the product is coming back, keep the page live, say when, and offer alternatives. If it is gone for good, redirect the page to the closest product or category, so the links and rankings it earned are not thrown away.
Do filter pages hurt ecommerce SEO?
They can. Colour, size and price filters can create thousands of near-duplicate addresses that waste Google's attention. We decide which filtered views deserve their own indexable page, because people search for them, and keep the rest out of the index.
How much do UK ecommerce SEO agencies charge?
It varies a lot. 5MS says most UK ecommerce SEO agencies charge £750 to £3,000+ a month, while BeingEcom puts UK retainers at £1,500 to £15,000 a month. Our own check of 19 UK providers on found general monthly SEO at £99 to £249 at the budget end, £329 to £545 in the middle and £650 to £1,500+ at the agency end. Our Ecommerce SEO plan starts from £495 a month, and there’s no VAT to add.
Do I need an agency that knows my platform?
It helps, because Shopify, WooCommerce and Wix handle URLs, filters and speed differently. We work on Shopify, WooCommerce and most other platforms, and after the audit we’ll tell you what your platform can and can’t do for search. Ask any agency for examples on your own platform.
Is SEO still worth it now that AI assistants answer shopping questions?
Yes. Shoppers still search, and assistants draw on the same clear product information that search engines use: accurate titles, prices, availability, returns and reviews. We build that groundwork first. Our AI Search Authority plan adds tracking in ChatGPT, Gemini, Perplexity and AI Overviews, but nobody can promise an assistant will name your shop.
Can you get my products into Google Shopping for free?
We set up Google Merchant Center and fix feed errors, so your products are eligible for free listings. Google says eligible products can appear at no cost on Google Search, Google Maps, Gemini, YouTube, the Shopping tab, Google Images and Google Lens. Google decides what shows and when, so we can’t promise placement.
How do you measure ecommerce SEO?
By orders and revenue from organic search first, then rankings for your category and product searches, free listing clicks and AI mentions. Your monthly report shows what moved and what we’ll fix next. We check your ecommerce tracking in the audit, so you can trust the numbers.
Can you build or move the shop as well?
Yes. Our Growth or Online Shop build is £2,495 for a Shopify or WooCommerce shop with up to 50 products, and extra products are £95 per 25 products for photos, descriptions and categories. Moving an existing shop to a new platform starts from £1,495, and we plan the redirects so you don’t lose the rankings you’ve earned.
Do you guarantee page one or the top spot?
No, and you should be wary of anyone who does. Google says no one can guarantee a #1 ranking on Google. What we do promise is the work, in writing: a fixed monthly price, a clear list of fixes and a report you can check against your own sales.
Still got a question?Call 0161 394 2632, or ask our assistant: it answers straight away, and Younus picks up anything it can’t.

Client reviews

What clients say about their new websites

Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.

“I've been working with Muhammad for a few months on two different projects, and he has consistently delivered excellent results. His expertise in wordpress and problem-solving abilities have been invaluable. Communication is clear, deadlines are met, and the quality of work is top-notch. Looking forward to continuing our collaboration in the future!”
Read the full review
Word press site changesUpwork client, Aug 2024 to Mar 2025Upwork review
“Muhammad is knowledgeable, I am looking forward to the things we have planned for my company”
Website Management and SEOUpwork client, Sep to Oct 2025Upwork review
“Muhammad is a fantastic web designer. He does great work, is timely, and very communicative. I highly recommend.”
Missoula CPA Website Design & Landing page for PPCUpwork client, Nov 2025Upwork review
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A free audit of your categories, product data, free listings and ChatGPT, Gemini, Perplexity and AI Overviews, with a short video and a ranked list of fixes in two working days.

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