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Estate agent website design that wins valuations and landlords

Estate agent website design has one job the portals can't do for you: win the vendor or landlord before they ring someone else. We build sites for estate and letting agents with listings fed from your CRM, valuation and landlord pages, and your fees, redress scheme and client money protection where the rules expect them. Want more instructions from search too? See SEO for estate agents. From £995.

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  • Led by Muhammad Younus
  • Building websites since 2019
  • Top Rated Plus on Upwork
  • Websites from £995

Written by Muhammad Younus, founder of Renozer. Published . Editorial policy.

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  • Your deposit back if you don’t approve the design

What you get

What good estate agent website design includes

Buyers and tenants browse the portals. Vendors and landlords check your website before they pick an agent.

Good estate agent website design puts a valuation request and a landlord enquiry one tap away on a phone, shows listings fed from your CRM so they're never out of date, and proves you know each area. For letting agents it also publishes your fees, your redress scheme and your client money protection certificate, which GOV.UK says must appear on your website in England.

The portals bring buyers and tenants, but they don't win you the instruction. A vendor who's narrowing three agents down to one reads your website, your reviews and your sold or let record, then books whoever looks most local and most organised. That's the visitor we design for. Once the site's live, our SEO for estate agents helps it rank in each branch town.

Rent or own

Subscription platform or a website you own

Two published prices from the top of the UK results, opened , set against ours over three years.

OptionPublished priceThree years
Platform subscription (homeflow.co.uk)From £159 a branch a month paid annually (£179 monthly), with hosting, support and the CMS included£5,724 a branch
Build plus monthly fee (estateagentswebsitedesign.co.uk)£1,975 + VAT, then £165 + VAT a month£7,915 + VAT
Renozer Business Website plus Care Plus£1,495 one-off, then £79 a month with UK hosting for WordPress, no VAT to add£4,339, plus a quote for your CRM feed

Not a like-for-like comparison. Subscriptions usually bundle the CRM feed and support, and multi-branch agencies pay per branch. What you're really choosing between is renting a platform and owning your website: ask each supplier what happens to your design, content and domain if you leave.

Before you choose

Your CRM property feed: questions to ask first

The feed decides more about your new site than the design does. It's worth ticking these off with your CRM provider before you pick a designer.

0 of 6 done

We price the feed once we know what your provider offers, and we'll tell you in writing before you commit. Custom property search or portal-style filters are quoted separately as custom development from £3,995.

Compliance by design

Compliance built into the template

Short, accurate and in the place the rules expect, so it doesn't get lost in the next update. England unless stated.

Fees list for lettingsGOV.UK says letting agents must publish a list of fees on their website. We give it its own page, linked from the footer.Letting agents
Fees link for portal advertsThe same guidance says an advert on a site such as Rightmove must list your fees or link to the list on your website, so the fees page has a short, stable address.Letting agents
Client money protection certificateGOV.UK says you'll need to display the certificate on your website, with a fine of up to £5,000 if you don't.Letting agents
Redress scheme, named and linkedGOV.UK lists The Property Ombudsman and the Property Redress Scheme. UK residential estate agents and letting agents in England and Wales must join one.All agents
Material information fieldsNational Trading Standards Part A guidance covers the price or rent, the council tax band and tenure for sales. Each is its own field on the listing template.All listings
Room for rental register numbersGOV.UK says that, in future, adverts will need the landlord number (L-XXXX-XXXX) and the rental property number (P-XXXX-XXXX). Our listing template has a place for both.Letting agents

The Register your rental property service guidance for agents was published on and applies to England. Registration opens by region: the West Midlands from and the North West from . Sources opened . General information, not legal advice; confirm the detail with your redress scheme before launch.

How it works

How an agency website build works with us

Remote from start to finish: video calls, shared drafts and a written plan.

  1. Week 1Free audit

    Your current site, listings, fees and compliance details, and the searches in each branch town.

  2. Week 1Feed check

    We'll confirm with your CRM provider what the feed sends and what it costs, before the quote is final.

  3. Weeks 2 to 4Design and build

    Valuation, landlord, branch and area pages, with listing and fees templates.

  4. Weeks 4 to 5Listings and checks

    Feed connected, every listing field checked against your CRM, forms tested.

  5. Weeks 5 to 6Launch

    Old addresses redirected, Google profiles linked for each branch, and your team shown how to edit.

Before you sign

Questions to ask an estate agent website provider

Five questions that separate a supplier who knows agencies from one who'll learn on your budget.

Ask the providerA good answerA warning sign
Who owns the site if we leave?You do: design, content and domain, in writing.The site is "licensed" and goes when the subscription stops.
What does the CRM feed cost each month?A figure from the CRM provider, in the quote."We'll sort that out later."
Where will our fees and certificate go?A fees page, the certificate on the site, and both linked from the footer.No plan for them until you ask.
How do vendors ask for a valuation?A short form on every page, sent to the right branch.A generic contact form on one page.
Can we see the site on a phone first?Yes, a working preview before launch.Desktop mock-ups only.

Red flags

Walk away if you see these

Ask us the same questions, and you'll have the answers in writing before you pay. For the wider SEO side of choosing a supplier, see our agency guide.

  • Listings typed in by hand. Your CRM can send them through a feed, so they're always current.
  • A promised first page on Google. Google says no one can guarantee a #1 ranking on Google.
  • Area pages that repeat one paragraph with the town name swapped.
  • A contract that charges per branch for years with no exit before you've seen the site.

Before you hire

Agency website questions

Straight answers before you ask for a quote. See also our FAQ page.

How much does an estate agent website cost?
Ours start from £995 for up to five pages, or £1,495 for up to ten with valuation, landlord, branch and area pages. Your CRM feed is quoted on top once we know what your provider offers. There's no VAT to add. One UK platform publishes from £159 a branch a month paid annually, and another £1,975 plus VAT and then £165 plus VAT a month.
What must a letting agent website show?
In England, GOV.UK says letting agents must publish a list of fees on their website and display their client money protection certificate there. You must also belong to a redress scheme, either The Property Ombudsman or the Property Redress Scheme. Confirm the detail with your scheme before launch.
Can you connect our CRM to the website?
Usually, yes, through the feed or API your CRM provides for third-party websites. We'll check what yours offers and what it costs before we give you a final quote, so there's no surprise after the build.
Do we need to change our website for the new rental property register?
Not yet, but plan for it. GOV.UK says adverts will in future need the landlord number and the rental property number, and registration opens by region from in the West Midlands. Our listing template has room for both.
Should we choose a template platform or a bespoke website?
A subscription platform is quick and bundles support, but you rent it, usually per branch. A website you own costs more on day one and less over time, and it stays yours if you change supplier. Our three-year comparison above shows the arithmetic.
How long does an estate agent website take?
Five to six weeks for most agencies. The feed connection sets the pace, so we start that conversation with your CRM provider in the first week.
Do you work with agencies across the UK?
Yes. We work remotely by video call and email with estate and letting agents anywhere in the UK, and share drafts online so every branch can comment.
Still got a question?Call 0161 394 2632, or ask our assistant: it answers straight away, and Younus picks up anything it can't.

Client reviews

What clients say about their new websites

Copied word for word from Younus’s Upwork profile, where only a client with a closed contract can leave a review.

“Muhammad did an excellent job resolving our mobile responsiveness issue. Although the root cause was initially unclear for both parties, he dedicated considerable time and effort to investigate and ultimately fix the problem, which has been a game changer for us. Before starting the contract, we had a few calls, and he understood the task immediately. Muhammad was reliable throughout the project, providing regular updates on his progress, and delivered a solution that exceeded our expectations. Highly recommended!”
Read the full review
Mobile responsiveness issue for a translated page on Wordpress/ElementorUpwork client, Sep 2024Upwork review
“Muhammad did an excellent job, throughout the process he was very responsive and a good communicator.”
Squarespace to Wordpress migrationUpwork client, May 2025 to Feb 2026Upwork review
“Muhammad is a fantastic web designer. He does great work, is timely, and very communicative. I highly recommend.”
Missoula CPA Website Design & Landing page for PPCUpwork client, Nov 2025Upwork review
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