The short answer: Monthly SEO in the UK runs from about £99 for a budget freelancer to £1,500 or more at a large agency. The middle of the market is £329 to £545, and our law firm plans cost £295, £495 and £695 a month, with fixed one-off packages from £295 and no VAT to add. Because we haven't found a UK law firm price survey we can verify, the bands here come from all sectors. Treat them as a guide, not a quote.
What do UK providers charge for SEO each month?
UK monthly SEO falls into four bands, from £99 to £1,500 or more. On we checked 19 UK providers that publish prices on Google UK's first page, leaving out directories and providers that only quote on request. The check covered all sectors in the UK, not law firms alone.
| Option | Typical monthly cost | Good for | Watch out for |
|---|---|---|---|
| Doing it yourself | £0, plus your time | Tiny budgets and simple markets | Technical issues you can't see |
| Budget freelancer | £99 to £249 | Small, focused jobs | Limited capacity and holiday cover |
| Specialist or small agency | £329 to £545 | Most local and regional businesses | Junior staff doing the work |
| Large agency | £650 to £1,500 and more | National brands and big websites | Long contracts and account managers |
Because that's a check we made ourselves, we've labelled it that way, and it's a snapshot of UK prices that move.
If you wonder how much more a competitive legal market costs, we haven't got a UK source that puts a number on it, so we won't guess.
What does Google say you're paying for?
You don't pay to rank, and Google says it "never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results." The same Google page adds that "advertising with Google won't have any effect on your site's presence in our search results."
So an SEO fee pays for work: fixing the site, writing practice area pages, managing your Google profile and reporting. If a quote doesn't say what the work is, you can't judge the price of the SEO.
What do our law firm packages cost?
Our SEO packages for a law firm start at £295 a month, and the one-off work starts at £295. Every figure is fixed, in pounds, with no VAT to add. Here's what each one covers, taken from the Renozer pricing page.
| Package | Price | What it covers |
|---|---|---|
| SEO Audit | £295 one-off | Technical, on-page and Google Business Profile audit, an AI visibility check, a fix list in priority order and a 30 minute video walk-through. Credited in full if you then buy an SEO package |
| On-page SEO Fix | £595 one-off | Titles, meta descriptions, headings, schema and internal links on up to 10 pages |
| SEO Launch | £995 one-off | The audit, fixed for you, on up to 15 pages, plus Google Business Profile optimisation and 20 UK citations |
| Local SEO | £295 a month | Google Business Profile management, review replies, citations and one new local page or post a month. Three-month minimum, then 30 days' notice |
| Growth SEO | £495 a month | Everything in Local SEO, plus two answer-first pages a month, technical fixes, internal links and content refreshes. No set-up fee |
| AI Search Authority | £695 a month | Everything in Growth SEO, plus four pages a month, entity and schema build-out, digital PR mentions and tracking in ChatGPT, Gemini, Perplexity and AI Overviews |
The detail for firms is on our solicitors and law firms page, and the service itself is described on our SEO page.
What would a year cost?
A year of law firm SEO with us costs £3,540, £5,940 or £8,340, depending on the plan. That's simple multiplication of the monthly prices, and it isn't a Renozer quote.
| Plan | Monthly | First three months (the minimum term) | Twelve months |
|---|---|---|---|
| Local SEO | £295 | £885 | £3,540 |
| Growth SEO | £495 | £1,485 | £5,940 |
| AI Search Authority | £695 | £2,085 | £8,340 |
Because those totals leave out any website work, add the Renozer website price separately. If the site also needs rebuilding, a new website starts at £995 for a five-page Starter, or £1,495 for the ten-page Business Website, and a redesign or platform move is from £1,495. Custom features such as calculators and portals start at £3,995.
What else can add to the bill?
Renozer prices extras per item, and you'll see each one in our quote before work starts:
- An extra page: £95, designed and written
- Copywriting for a page: £75
- A blog post or guide: £125, researched, sourced and optimised
- A booking or appointment system: from £295
Whoever you hire, ask for the same list in writing, so a cheap UK quote can't grow later.
Why do quotes differ so much?
Who does the work is the main driver. In our UK table, the cheaper bands warn about limited capacity and holiday cover, and the agency bands warn about junior staff and account managers, but the "watch out for" column is our own judgement, not a rule.
Scope is a second driver. For example, one £400 quote might cover technical fixes and two pages a month, while another covers a report and a call. Until you've seen what's in each SEO quote, the numbers aren't comparable.
How can you make quotes comparable?
Ask every agency the questions the SRA expects you to answer for your own clients. Although this is our idea, built on the SRA's Transparency Rules, which cover your firm's pricing, not an agency's. Rule 1.5 lists what cost information must include, and each of its items has a sensible equivalent for an SEO quote.
| SRA rule 1.5 asks you for | Ask your SEO agency for |
|---|---|
| (a) the total cost, or an average or range | A total for the first 12 months, not just a monthly figure |
| (b) the basis for your charges | Whether it's a fixed fee or hourly, and what changes the price |
| (c) the experience and qualifications of whoever does the work | The name and track record of the person doing the work |
| (d) likely disbursements | Third-party costs: tools, directory fees, paid links or PR |
| (e) whether VAT applies | The price including VAT |
| (f) what's included, the key stages and timescales, and what isn't | A written scope, a timetable, and a list of what's excluded |
Our SRA website checklist sets out the rule text if you'd like to read it. Our guide to choosing a law firm SEO agency covers the other questions to ask before you sign.
Is a guarantee worth paying for?
No, and Google's advice is blunt: "No one can guarantee a #1 ranking on Google." It tells you to "Beware of SEOs that claim to guarantee rankings, allege a 'special relationship' with Google, or advertise a 'priority submit' to Google."
If a proposal includes a guaranteed position, treat the price as unsafe, whatever it is. Pay for work you can inspect, and for reports on calls, enquiries and rankings from Search Console. Renozer doesn't promise positions at all.
How should a firm set an SEO budget?
This is our advice, not a rule. Start with the practice areas you most want to grow in your town, then ask what one extra instruction in each is worth. Work backwards from that figure, and pick the smallest Renozer plan that covers the pages and Google profile work those areas need.
A firm with one office and one main town may need only the Local plan, while a firm competing for several practice areas across a city will probably need pages written at a faster rate. If you'd like a view on which Renozer plan fits, our free audit gives you a written recommendation and a fixed quote.
Questions people ask
How much should a small law firm spend on SEO each month?
Do you pay Google to appear in organic search results?
Is a cheaper SEO package worth it?
Is there VAT on top of SEO prices?
Can anyone guarantee a first-page ranking?
Sources
- Google Search Central: Do you need an SEO? Tips for hiring an SEO
- SRA: SRA Transparency Rules
- Renozer: Pricing (our own published prices, and our check of 19 UK providers)
See what we do, what it costs and how long it takes.
